We make product films, launch video, software demos and customer stories for software companies. That means we spend a lot of time inside the same evaluation spreadsheet our clients build before they call anyone. This page is that spreadsheet, written out. Every fact about another…
Every nonprofit has a story worth telling. The challenge isn’t finding one. It’s telling that story in a way that makes someone stop, pay attention, and genuinely care. Here in San Francisco and across the Bay Area, we’ve had the privilege of creating nonprofit videos…
In today’s fast-paced digital world, learning how to repurpose event footage is one of the most effective ways to create engaging content at scale. Content is the heartbeat of online marketing, but producing fresh material consistently is no small feat. That’s where the magic of…
Table of ContentsThe Magic of Behind-the-Scenes ContentCultivating Authenticity and PersonalizationConclusion: Elevate Your Brand with Behind-the-Scenes Content Hey there, fellow marketers! Let’s talk about a content strategy that doesn’t always get the spotlight but can make a big impact: behind-the-scenes content. Showing your audience how your…
Quick answer Start with the property owner, not a generic permit form Film SF handles many City streets and public spaces, but parks, the Presidio, federal land, Port property, the Golden Gate Bridge and SFO can follow different rules. For a commercial shoot on covered…
Table of ContentsSetting the Stage: Understanding FreelancersManaging Freelancers Like a ProSetting SMART GoalsTrust and Autonomy in ActionTools for the Trade: Project Management SoftwareManaging Client ExpectationsCreating a Feedback LoopHandling Last-Minute ChangesRecognition and RewardsLessons Learned: Post-Project ReviewsConclusion Managing freelancers effectively is truly an art, much like painting…
Table of ContentsThe Unique Edge of AnimationBringing it All Together with Multi-Channel MarketingHow Animation Impacts Marketing MetricsUsing Animation for StorytellingReal-World Impact: How SiFly Used Animation to Showcase InnovationTop Tips for Using Animation in MarketingLooking Ahead: Animation in Future Marketing Strategies In today’s fast-paced marketing world,…
Table of Contents How to Get a Job in Videography (Even Without Experience)Understanding the Role of a VideographerCommon Types of Videography JobsHow to Become a Videographer (Step by Step)1. Learn the Basics of Video ProductionCamera Settings & Technical MasteryComposition & Framing: The Art of StorytellingLighting…
Storyboarding is the backbone of video production, providing a visual blueprint that transforms creative ideas into polished projects. While traditional storyboarding has long been a manual, time-intensive process, we can now use AI storyboarding to revolutionize how creators approach this crucial stage. From indie filmmakers…
Diving into videography can be a blast, whether you’re doing it for fun, for a job, or just exploring a new hobby. For beginners, figuring out how to film, edit, and tell a story might feel overwhelming. No worries! Here are 5 essential videography tips…
Outside of Hollywood or other major film production hubs, many production companies’ projects fall under the corporate video production category. The San Francisco Bay Area, where Luma Creative is located, is home to many companies in tech, consumer goods, and real estate that have video…
There are many people involved in any given video production. We have all heard of Producers, Directors, Actors, Directors of Photography, etc. However, there is a crucial behind-the-scenes role most people have not heard of: the film fixer. Film fixers are the unsung heroes who…
Introduction Storage comes up on nearly every video production job, and RAID (Redundant Array of Independent Disks) is usually the first thing suggested. With Dropbox eliminating their “unlimited” plans, many video production companies are looking for alternatives. This guide explores the benefits and considerations of…
At Luma Creative, we had the privilege of producing keystone content for Cellares, a San Franscico Bay Area gene therapy startup valued at an impressive $3.2 billion. It was a highly technical corporate video production project with multiple stand-alone outputs. We worked with them over…
The Big Picture – Determining The Purpose Of The Interview If you want to know how to prepare for an on-camera interview as an interviewee, you came to the right place. Let’s face it – gearing up for an on-camera interview might feel like a daunting…
In the realm of video creation, two primary options await those seeking to create content. You have the option to hire a videographer or contract a video production company. While both can produce quality results, their processes, scope, resources, and costs can differ significantly. In…
Picture this. You’ve just finished up editing your 30 second commercial masterpiece. Your pacing is spot on. The foley sounds great and your sound mix is finally locked. To your surprise the client only had a few minor changes and loves it. Your deadline is…
Table of ContentsWhat is a director’s treatment?When should you write a director’s treatment?Are they top secret?Key sections explainedWhere to find reference images?Conclusion As a production company in San Francisco, we make all types of videos. We shoot events, explainers, interviews, commercials, and everything in between.…
While most of our video productions occur within the San Francisco Bay Area, we get the opportunity to travel for work a few times a year. Recently, we were sent to Austin, New Orleans, Vancouver and Maui for a Bay area tech company. With any…
As live events are coming back to San Francisco, it’s obvious people are excited to get back together. From concerts, to museums and beyond, people are ready to get out there! Recently, we were hired to film an event sizzle video for Allraise at the…
An executive interview can be factually accurate and still leave an editor with nothing usable. We plan the editorial job before the questions: who needs to hear this person, what only they can explain, and which answer must survive a short edit. In our TikTok…
Video Production in San Francisco presents many challenges. For starters, it’s a logistical nightmare. Busy streets. Extremely limited parking. Not to mention challenging weather. To make matters worse, security has been a big concern over the last several years. Too many stories of camera’s being…
As video production technology has advanced time and time again, the bar has been raised on how fast and at what quality videos can be delivered! There was film that turned into tapes and then eventually turned into digital and now there is instantaneous offload.…
As work gets back to pre-pandemic levels, digital content is more important than ever before. Events need sizzle videos, brand-name products need commercials, and non-profits need informational content. Video production is critically important to a brand’s success. In this article, we’ll breakdown a few ways…
When people think of non profit video production, they usually think of low budgets. They wouldn’t be wrong in that thinking, as most don’t have big budgets. But that said, there is still money to be made. Over the past 10 years, we’ve had the…
One of the many factors that go into the final quality of a video is Its color. Maybe you are shooting your video production on a Sony Venice or an Alexa Mini LF. High-end cameras that produce high-end looks. That’s awesome! But if you are…
As things slowly go back to normal, many video production companies are returning to the pre-pandemic workflow. A huge part of producing top-quality video content is choosing the best location for your story. Location scouting can be both fun and hectic at times. There’s a…
If you are looking for actors for your video production process, it’s important to follow the right steps involved so you can get the right talent and skill. The process of finding actors for a film pre-production process is called casting. The person in charge…
As video shoots get larger and the budgets increase, it’s pretty natural to look at what would increase your production value and reduce your stress. For most companies, bringing less equipment of their own and relying on more talented production professionals to help get the…
In much of the video production world, a lot of the success of both companies and contractors is who you know. Whether that’s a friend of a friend who’s a marketing executive of a big company. Or a local grip house that has a roster…
An RFP for video production should make proposals comparable without pretending the buyer has already solved the creative. We need the business job, deliverables, fixed dates, locations, approval path, and commercial constraints. We also need the supplier to identify assumptions and propose the crew and…
As the budgets on your video production shoots increase, one of the top tips we have is to hire a 1st Assistant camera or 1st AC. These men and women play a huge role on set and their necessity cannot be overlooked. Sure, it’s more…
You just booked a video production job out of town and are wondering how to travel with your video production equipment? Traveling can be unsettling and comes along with its fair share of issues. Video shooting excursions may require you to carry most of your…
Video production insurance is one of those things that you don’t need until you really do. Then you wish you had it all along. While we’ve never had a major incident on set, it’s better safe than sorry. As your crew and rental budget increases,…
When starting in the video production business, the best way to get experience is to be a production assistant. Production assistants or PA’s for short are one of the critical positions to make any job go smoothly! These jobs, although at the bottom of the…
As new video production equipment seems to come out almost weekly, there is always something desired to be bought. Whether it’s more light output from a smaller light or a camera with better image resolution, the choices never stop! However, even though there is a…
Introduction Corporate video production is becoming more and more important each year. Video has quickly become one of the main ways consumers get their information and is growing faster by the year. Creating a high-quality corporate video is one of the best ways you can…