Luma Creative is a San Francisco video production company working across eight sectors. Each page below covers the clients we have produced for in that industry, the work itself, and the constraints that change how a shoot runs there.
Why industry experience changes a video production
Industry experience matters in video production because the constraints sit outside the camera. A hospital shoot is governed by patient consent and clinical review, a financial services film by compliance sign-off before the script is approved, a vehicle commercial by a road permit that dictates the shot list, and a restaurant shoot by food that dies within minutes of plating. The craft is largely the same across all of them. What changes is the schedule, who has to approve what, and when.
Industries we produce for
Technology and SaaSProduct and launch films, animated explainers for products with nothing to point a camera at, customer interviews and conference capture. Google, Microsoft, Adobe, Snyk, Framework, Zoox.Healthcare and life sciencesPatient and family stories, clinical training, recruitment and regulated device work, filmed around care rather than around a schedule. Bristol Hospice, Sequoia Hospital, Vivani Medical, Galderma.Financial services and fintechBrand films, customer testimonials and portfolio interviews produced through compliance review rather than around it. Robinhood, Scale Venture Partners, Tidemark.Mobility, EV and automotiveVehicle commercials with camera rigs and permitted road closures, platform explainers and autonomy work. Rivian, Turo, Zoox, Lyft, Autzu.Government and public agenciesPublic information campaigns, infrastructure and recovery documentation, PSAs and board films for agencies and special districts. California State Parks, Scotts Valley Water District, Salinas Valley Basin GSA.Restaurants, food and beverageCommercials shot in the real room around service, vertical social reels produced in batches, and kitchen process footage. Starbird, Johnnie Walker, Divine Flavor, Benihana.Education and student recruitmentStudent stories, enrolment films and programme explainers for universities, colleges and workforce programmes. Rivet School, SNHU, Northeastern University.Nonprofit and communityFundraising and programme films for foundations, shelters and community organisations, made to a budget that has to answer to a board. What is consistent across all of them
Crew, equipment and post-production are in-house and based in San Francisco, so the same team scopes the shoot and finishes the edit. We hold a 5.0 rating across 101 Google reviews. Most of our work is in the Bay Area, with regular projects on the Peninsula, in Santa Cruz and along the Central Coast.
If your sector is not listed, the work is usually closer to one of these than it looks. Tell us what you are making and we will say plainly whether we are the right crew for it.