Video production cost
Luma Creative’s published Bay Area planning ranges, the six main budget drivers and a worksheet for comparing scopes.
Plan the budgetPlanning, buying and running production
Video Production Resources
Practical guides from Luma Creative for the people who commission video: what it costs, how to choose a partner, what to clear before production and how filming works across the San Francisco Bay Area.
Start with the decision
If you are still defining the project, begin with cost and partner selection. Enterprise teams can move straight to procurement. Local producers can use the San Francisco planning guides.
Planning and budgeting
Turn the idea into a workable brief
How to choose a production company
A 12-point scorecard for evaluating work, producer ownership, proposals, rights and delivery.
Use the buyer guideOur production process
How Luma Creative moves from brief and scope through creative development, production, review and handoff.
See the processEnterprise procurement
Clear the operational work before shoot day
Enterprise procurement checklist
Scope, PO, contracts, insurance, site access, security, talent, legal review, accessibility, rights and delivery.
Open the checklistEnterprise video production
Production support for marketing, communications, people and product teams working against a fixed launch or event deadline.
See enterprise productionFilming in San Francisco
Local production planning
San Francisco film permits
Find the correct authority, plan lead time, insurance, parking and notices, and use the producer checklist.
Use the permit guideCorporate and conference filming
Venue permissions, event access, load-in, audio feeds, interviews, releases and the run of show.
Plan conference filmingCorporate campus filming
A Bay Area checklist for access, privacy, employee schedules, location control and business continuity.
Plan a campus shootAI and production education
Make better production decisions
AI in video production
A source-backed guide to where AI can help, where people still carry responsibility and which rights and disclosure questions belong in the brief.
Read the AI evidence guideThe Production Pulse
Short episodes on scoping, production and the decisions behind finished video.
Listen to the podcast