Higher Education Video Production Company | San Francisco Bay Area
Luma Creative is a higher education video production company working with universities, colleges, education nonprofits and workforce programs across the San Francisco Bay Area. The work covers student stories, recruitment films, program explainers and event coverage.
Higher education clients
Selected work
What makes a student recruitment video work?
A recruitment video works when a prospective student sees someone like themselves describing a decision they are currently facing. That means real students rather than actors, specific detail about cost, time and outcome rather than general enthusiasm, and enough of the campus or program that the viewer can picture being there. The films that fail are the ones that describe the institution instead of the student.
What this sector usually needs
Student stories
One student, one decision, told in their own words. These are shot as long interviews and cut short, because the usable material is rarely where you expect it.
Recruitment and enrollment films
Built around the questions applicants actually ask: what it costs, how long it takes, what happens afterwards. Recruitment cycles are fixed, so these are scheduled backwards from the enrollment date.
Program explainers
For non-traditional and workforce programs where the model itself needs explaining before the benefit lands.
Campus events
Commencement, open days and conferences, covered with enough cameras that the moments are not missed.
Working with Luma Creative
We are based in San Francisco and film on campuses across the Bay Area, including work with first-generation and non-traditional student programs where the storytelling has to be handled carefully.
Frequently asked questions
Consent is agreed with the institution before the shoot day, and we work to whatever the institution’s own policy requires rather than bringing a generic release. On student stories we pre-interview first, so nobody is deciding whether to share something personal while a camera is already running.
Yes, and it is usually cheaper than filming each program separately. We shoot the shared campus and student material once, then cut program-specific versions from it with the relevant interviews dropped in.
Yes. Open days and campus events are covered on the day, and the footage doubles as the library the recruitment films draw on for the rest of the year.
Other industries we produce for
- Technology and SaaS
- Healthcare and life sciences
- Financial services and fintech
- Mobility and automotive
- Government and public agencies
- Restaurants, food and beverage
- Nonprofit and community
See all of them on the industries hub.