Skip to main content

Mobility, EV and Automotive Video Production | San Francisco Bay Area

Luma Creative produces mobility, EV and automotive video across the San Francisco Bay Area. Our portfolio includes projects for Cepton, Turo, Zoox and Autzu across lidar, car sharing, autonomous mobility and fleet infrastructure, plus a Rivian spec commercial. The work spans brand films, commercials, explainers, employee and host education, and company stories.

Mobility clients

Selected mobility work

RivianEV spec commercialA 90-second narrative filmed over two days across Northern California with vehicle tracking, aerial and interior coverage.
CeptonLidar brand filmCreative development, production and post-production combined live vehicle footage with 3D motion graphics to explain lidar and driver safety.
Turo — Power HostsMulti-city host education seriesOne of two distinct host series; this production followed power hosts across Austin, New Orleans, Vancouver and Maui.
Turo — Host SeriesBay Area host education seriesThe companion series used real hosts and Bay Area locations to turn business guidance into practical, watchable stories.
ZooxCompany anniversary filmA film marking Zoox’s tenth anniversary and the people behind its autonomous-mobility work.
AutzuAutonomous fleet commercialA commercial treatment for an autonomous fleet infrastructure company.
AutzuAutonomous fleet explainerA separate explainer treatment for the same platform, focused on making the service easier to understand.

Match the mobility brief to the format

Vehicle launch or brand story

Format: brand film or commercial
Relevant proof: Rivian spec commercial and Cepton brand film

Lidar or autonomy

Format: brand film, product story or explainer
Relevant proof: Cepton and Autzu

Marketplace or host education

Format: modular educational series
Relevant proof: Turo Host and Power Host series

Company milestone

Format: anniversary or company story
Relevant proof: Zoox 10-year anniversary film

What does it take to film a vehicle in motion?

Filming a moving vehicle can require equipment and planning a normal interview shoot does not: a camera car or subject-vehicle rig, a route that supports the intended shot, and a qualified driver working inside the production plan. Depending on the road, shot and authority, the work may also require location permission, a film permit, traffic control or police support. We confirm those requirements against the chosen route before shoot day and build the shot list around what the location and permit allow. See our San Francisco film permit guide for the city process.

What this sector usually needs

Vehicle commercials

Rigs, tracking shots, and a schedule built around the light rather than the office day. Golden hour is short and there is no version of this where you make it back.

Commercial video production →

Platform and product explainers

Car sharing, charging and autonomy are services rather than objects, so these films mix real footage with motion graphics that show what the software is doing.

Explainer video production →

Autonomous vehicle work

Filming autonomy carries its own confidentiality constraints, and the interesting footage is frequently the sensor view rather than the exterior.

Permits and locations

We plan the location and permit path early and can coordinate the required applications for the approved scope. Requirements vary by city, county, property and whether traffic needs to be controlled.

Location scouting →

Working with Luma Creative

We are based in San Francisco and plan vehicle work around the real location constraints: route access, camera position, traffic control, crew footprint and light. The chosen jurisdiction—not a generic template—sets the permit path.

Talk to us about a project

Frequently asked questions

Do you handle permits and road closures?

Yes. We can coordinate permits and road-control planning as part of the production scope. What is required depends on the location, authority and shot, so we confirm it before production rather than assume the same rules apply everywhere.

Can you film autonomous vehicle work?

Yes. It is a different brief from a vehicle commercial: the story is usually the system rather than the car, which means sensor views, operator perspective and a way to show something happening that a camera cannot see by itself.

What does a camera car change?

It is the difference between a vehicle that looks parked and one that looks driven. A tracking rig lets the camera hold a moving car at a consistent distance and speed, which is the shot most vehicle films are built around.

Other industries we produce for

See all of them on the industries hub.