Explainer Video Production
What are the different types of explainer Videos?
Explainer videos come in many different shapes and sizes. Our most popular is a live action video. Meaning that it is shot with real people in real environments. The second most popular method is an animated explainer video. These are entirely computer generated and the only human element about them is usually the voiceover talent. The production costs for these are typically pretty minimal. With either option, it’s imperative that we work together during preproduction to distill the information into bite sized pieces. Whether you need to break the video into a series, or pack it all into one video, should be a serious consideration. Think of it like in your school years. By the end of a two hour lecture, you had likely tuned out an hour ago. Compare that with a thirty minute lecture and you likely retained all the information and were ready to apply it.
In the sample below, we used real talent to explain how to run a successful business on Turo. The goal of this video was to be energetic and position Turo in a positive light in order to build positive brand awareness while also educating the viewers to be successful themselves!
Understanding Our Process
Our explainer video production services is a 6-step process which is as follows.
Step #1 – Brainstorming concepts and ideas. How can we hook the viewer?
Step # 2- Constructing a vision to tell a story. What’s the most direct way to explain the product/service?
Step #3 – Pre-production planning. Where will shoot? How long do we need? Casting etc?
Step #4 – Production and Shoot Days
Step #5 – Post Production and Editing
Step #6 – Delivery and/or Distribution
Frequently Asked Questions
What is an explainer video production service?
An explainer video is a short live or animated video that explains something that your brand does. At Luma Creative, we can produce explainer videos in various formats for you to deliver your message in an engaging, creative, and memorable way.
Our explainer video specialist team has been developing explainer videos for brands in San Francisco since 2012. Speak to us today about your upcoming project.
What is the purpose of the explainer video?
An explainer video is a short video used for online marketing that you can use to explain your company’s process, products, and services. You can place these videos on your landing page, official website’s homepage, social media pages, and desired product pages.
What are the main components of an explainer video?
An explainer video tells your target audience a story. Therefore, most of these videos will include some common components: the problem, the solution, how the solution works, and finally, a call to action (CTA).
How long does it take to create an explainer video in San Francisco?
Typically it can take between two to four weeks for Luma Creative to ideate, produce, shoot and edit your explainer video. This timing duration involves the entire process, which requires several production experts including screenwriters, animators, illustrators, producers, voiceover actors, and more. Want to know more details? Read more about our Bay Area video production.
The main point of an explainer video is to help a viewer understand something. How we do that will be determined by how much content we are trying to get across, what level of fidelity we are going for, and the total budget for the project. Sure we could spend all the money on one video, but would it really accomplish all the messaging needed? Perhaps a little less production quality could yield more quantity. On the flip side, maybe you only have a little bit of knowledge that needs to be shared? If so, let’s make sure it’s polished and ready for primetime!
When you are ready to get started on your explainer video production, feel free to reach out!