Corporate Video Production

Corporate video production is a pretty broad term. It covers a lot of territory. At Luma Creative, we offer corporate video production to service the San Francisco Bay Area and beyond. What is corporate video production and how is it different than commercial video production? Corporate video production is usually less flashy and more informational than commercial. Corporate video production is often used for internal purposes. It could be an interview based video to explain a new service offering or discuss a new treatment option for a patient. It can also involve filming b-roll footage to use over interview audio. Read on for more information about our approach.

Approach

Turo was interested in shooting six instructional videos for new hosts on their platform and they had a tight deadline. They wanted to shoot over 4 days and thats when we knew we needed a strategic approach. We had to achieve the perfect balance between quantity and quality. Given the limited time to shoot these videos, we worked with their team to prioritize crucial components like crew, aesthetics, and final deliverables.

Corporate video production San Francisco-2

Because these videos were designed to be viewed by Turo hosts, the main priority was to truly educate their users for maximum success and profitability. Yes, these corporate videos needed to look professional and polished but the information also need to be presented and conveyed clearly. When developing educational content for corporate videos, it is important to bring the content to life. In this case, we used real hosts to engage and inspire the viewers. We worked with the Turo team to pre-interview several potential candidates for these roles and eventually landed on three wonderful hosts to share their success stories from the platform.

We are scalable but remain nimble

What makes us different?

You might be asking yourself, what makes Luma Creative’s corporate video production unique? Our background allows us to be nimble while still capturing polished results. For some, those high end images are only possible with a large crew. There is a time and place for a large production team, but we make calculated decisions to scale the crew only when it makes sense.

We start every project the same way. By discussing priorities, timeline and budget, our team can hone in your corporate video production needs. Once we’ve gotten a clear idea of what your goals are, we’ll come up with a proposal to make the most of your budget. Would you rather a higher quality image with fewer shots or a plethora of content at moderate production value? Let us know your priorities and we’ll strike the perfect balance.

Check out this corporate video below!

Below is another example of a corporate video. For this project, we created a video for Cellares’ home page that would give credibility to the self-contained cell shuttle that will be released soon. The goal of this video was to provide technical education while maintaining a strong cinematic polish. This video toes the line between explainer and product video as it highlights multiple elements of their new product.

Why should you consider us for your corporate video production?

Quality on which you can rely
Red carpet experience with responsive communication
Tight turnaround to meet your deadlines
In-house talent allowing us to ideate quickly and on budget
Last but not least, we are fun!

Ready to tell your story?

Let’s tell it together.

San Francisco corporate video production companies are ready to tell you story! Luma Creative is a professional video production company looking to take your vision to the next level. We know the ins and outs of video production.