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On-camera talent

From casting to a prepared performance

Casting is not finished when a person is selected. Luma Creative helps match the role to the brief, prepares contributors for what will happen on set and directs the performance around the scene and final edit.

Role and audience fit

Choose professional talent, employees, executives or customers based on the story and how the audience needs to receive it.

Auditions and preparation

Use readings, interview preparation or scene guidance to confirm fit and give each contributor a clear expectation.

Direction on set

Adjust delivery, movement and eyelines while keeping the performance natural and useful to the edit.

Casting Services San Francisco

Luma Creative provides professional San Francisco Bay Area casting services for both our own video production projects as well as other production companies. We source actors and actresses for the best video productions in the Bay Area.

Why Casting Services are Crucial for Success

A good cast can make or break a video production. That’s why it’s imperative for any casting services to look through a large pool of applicants to set yourself up for success. And while it might be tempting to just hire the best looking person, we’ve found that acting and personal demeanor can’t be ignored!

Our Casting Process

Once we post for auditions, the casting services process begins. We wait a few days for all submissions, and then go through the options with our director. Who we pick for selects often is determined by any relevant sample material, their list of skills as well as their availability for our shooting dates. As much as we’d love to move the video production around just to best cast actors, it’s often the case that there are just too many variables to make this happen.

After we have picked our selects, we then reach out to them to record a small demo for us. This might be as simple as asking them to read the script on a Zoom call or to send in a video. We much prefer the Zoom option during our casting services, even if it takes more time, as it allows us to see how we can work with the actor or actress. Do they take direction well? Do they seem enthusiastic about the part? Although it’s a job for them, we want to be sure that they will give us their best performance on set! Check out this article to see what makes a good actor.

We’ve found that actors and actresses can be found across all levels in the San Francisco Bay Area. From SAG union members to part-time actors just looking to build their portfolio and some extra cash. Whatever the case might be, you’ll want to discuss their rate, shooting requirements as well as any special requests you might have for each other. Do they need hair and makeup? Will they come camera ready? Do they need to bring a wardrobe or will they work with a stylist? Making sure all your ducks are in a row is critical when being thorough in your casting services!

Professional Casting Services for San Francisco film and video production

Diversity and Professionalism in Our Casting Services

With our San Francisco casting services, we post for the initial pool of applicants on various Bay Area casting sites and talk with our casting agents. This department is one of the crew and craft services Luma Creative provides across San Francisco and the Bay Area, available on its own or as part of a full production.

Then we help narrow down the list and pass those along to our team or whoever’s team we are working with! Luma Creative has established relationships with many San Francisco Bay Area talent agencies and will pick the best cast members for your production. We look for quality, diversity, and professionalism when selecting actors for our productions!

Need Casting Services?

Looking for casting services in San Francisco for your video production? We’ve got several actors and actresses for you to consider for your production!

Contact us today!