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Privacy Policy

Introduction

Luma Creative (“we,” “us,” or “our”) operates the website lumacreative.com (the “Site”). This Privacy Policy explains what information we collect when you visit the Site, how we use it, and the choices you have. By using the Site, you agree to the practices described in this policy.

Information We Collect

Information You Provide Directly

When you contact us through our contact form or by email, we collect the information you choose to provide, which may include your name, email address, phone number, company name, and the contents of your message. We use this information solely to respond to your inquiry and communicate with you about our services.

Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies and similar technologies, including:

  • Usage data, such as pages visited, time spent on pages, links clicked, and the page you visited before arriving at our Site
  • Device and browser information, such as browser type, operating system, screen resolution, and device type
  • Approximate location derived from your IP address (city or region level)

We collect this information through the following third-party services:

Google Analytics. We use Google Analytics to understand how visitors use the Site. Google Analytics uses cookies to collect anonymized usage data. You can learn more about how Google collects and processes data at policies.google.com/privacy, and you can opt out using the Google Analytics Opt-out Browser Add-on.

Hotjar. We use Hotjar to better understand our visitors’ experience (for example, how much time they spend on pages, which links they click, and what they like or don’t like). Hotjar uses cookies and similar technologies to collect data on visitor behavior and device information. Hotjar stores this information in a pseudonymized user profile; neither Hotjar nor we use this information to identify individual visitors. For more details, see Hotjar’s privacy policy. You can opt out of Hotjar’s collection at hotjar.com/policies/do-not-track.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and communicate with you about our services
  • Understand how visitors use the Site so we can improve its content, design, and performance
  • Diagnose technical issues and maintain the security of the Site
  • Comply with legal obligations

We do not sell your personal information, and we do not use your information for third-party advertising.

Cookies

Cookies are small text files stored on your device. We use cookies through Google Analytics and Hotjar as described above. Most browsers allow you to refuse or delete cookies through their settings. Disabling cookies will not prevent you from using the Site, though some analytics features will not function.

How We Share Information

We do not sell, rent, or trade your personal information. We share information only in the following limited circumstances:

  • Service providers. We share data with the third-party services described above (Google Analytics and Hotjar) that help us operate and improve the Site.
  • Legal requirements. We may disclose information if required to do so by law or in response to valid legal requests.
  • Business transfers. If Luma Creative is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Retention

We retain contact inquiries for as long as needed to respond to and follow up on your request, and afterward for our reasonable business records. Analytics data is retained according to the retention settings of Google Analytics and Hotjar. You may request deletion of your personal information at any time using the contact details below.

Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of analytics tracking (see the opt-out links above)

California residents: Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, request its deletion, and not be discriminated against for exercising these rights. We do not sell personal information as defined by the CCPA.

Visitors from the European Economic Area or United Kingdom: You may have additional rights under the GDPR or UK GDPR, including the rights to data portability, restriction of processing, and objection to processing. Our legal bases for processing are your consent, our legitimate interest in operating and improving the Site, and the performance of steps at your request prior to entering a contract.

To exercise any of these rights, contact us using the information below.

Data Security

We take reasonable measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us and we will delete it.

Third-Party Links

The Site may contain links to other websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Luma Creative Email: [email protected]