The Big Picture – Determining The Purpose Of The Interview

If you want to know how to prepare for an on-camera interview as an interviewee, you came to the right place. Let’s face it – gearing up for an on-camera interview might feel like a daunting task. But if you have ever represented your company face-to-face or know how to conduct an interview you will be glad to know that the path to success isn’t much different. The most important thing you can do is prepare. 

Before you begin memorizing a grand speech, you will want to know the purpose of the interview and the audience. Consider the following questions: 

• Who will be viewing the interview? 
• Where will the interview be shared? [Will the interview be distributed internally at your company? Will the interview be shared on social media?]
• Will the interview be broadcasted as a livestream or will you have the chance for multiple takes? 
• What are the main points of the subject you will present? 

Prepare by answering these key questions. Do your research on the subject matter and know how the details connect to the bigger picture. In general, be ready to share about the subject matter as an outsider. Let the purpose of the interview and how it will be broadcasted guide the tone in which you will speak. Once you know the talking points and have a gameplan to address each possible question, run through your lines until you get it right. 

Filming Day – Deciding What To Wear On-Camera 

Now that you are ready to ace your response, don’t forget that presentation matters! The videography team will do everything they can to make sure you look good on camera. There are, however, a few things you can do to help out:

• Avoid logos and clothing with small prints
• Opt for darker fabrics but be sure to ask beforehand what is recommended for the setting and light set up 
• Bring a back up outfit to set 

Aside from following these guidelines on how to dress for an on-camera interview consider again the purpose and audience of the interview and dress accordingly. 

Ready to record! – Making A Good Impression As Interviewee

You prepared your talking points and you are looking sharp. You know just what to say but now that you have arrived on set, keep in mind these useful tips for how to say it: 

• Don’t respond with ‘yes’ or ‘no’. Respond to each question in a full sentence. [Ex: When asked what your favorite city is, don’t say “San Francisco”, but instead say, “my favorite city is San Francisco”. And if asked if you prefer San Francisco, don’t say “yes”, but instead say, “I prefer San Francisco.” 
• Avoid wandering eyes. Maintain solid eye contact with your interviewer. If you are instructed to look into the camera, do the same, and consider imagining someone you know to shake off any nerves. 
• Keep good posture. If you are sitting during the interview, be mindful of your legs and feet. 
• Speak succinctly. Keep your sentences short and simple. Avoid all filler words. 
• Avoid a monotone voice. Take your time and smile!
• Don’t fidget. Keep your arms and hands relaxed but remember that body language is a tool. Use your hands to naturally aid your words. 
• When applicable, tie in a summary of your key message. 

Finally, trust yourself and the preparation you have done.  Just because you have prepared your response does not mean you need to read from a script like a robot. You want to appear comfortable and confident. Approach the session like a conversation. This is now your chance to shine as a storyteller!

Looking for more advice about on how to prepare for an on-camera interview as an interviewee? Check out these golden tips from those who have nailed it before.

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