At Luma Creative, we had the privilege of producing keystone content for Cellares, a San Franscico Bay Area gene therapy startup valued at an impressive $3.2 billion. It was a highly technical video production project with multiple stand-alone outputs. We worked with them over several times on set as well as countless post production days to ensure the upmost success of their video content. This San Francisco biopharma video production was a wonderful opportunity for us to combine our cinematic prowess with a very informational subject matter.

We aimed to ensure the success of their public announcement via professional, cinema grade visual media, appreciating the trust Cellares placed in us given this substantial product release. Although Cellares had a limited timeframe, we were sure to hit their deadlines every time.

Project Overview

• Project Type: Marketing video production
• Location: South San Francisco, CA (2022-2023), New Jersey (Drone footage 2022)
• Client: Cellares
• Objectives:
  • Crafting a range of deliverables, including:
    • A compelling Leadership video.
    • An immersive End-to-End (E2E) run video for investors.
    • A dynamic and refined public E2E Software demo video to showcase the Cell Shuttle’s forefront design and technological prowess.
    • A montage Culture video to convey the company’s ethos.
    • Engaging ‘Mouse-over’ videos to enhance user experience.
    • Software video to demo the companies platform
    • Modeling for the company’s website.

Timeline

Pre-production meetings, several shoots, followed by post-production & editing. 

There were two separate production dates during the years 2022-2023. The first for producing investor content, and the second focused on video production and other modeling content for public web distribution.

We first met with the Cellares team to establish clarity on the best ways to portray the product, company, and the impact of both. Would we shoot this with a small and nimble crew with a quantity approach or a larger, more polished and cinematic crew. They chose the latter. Looking for the best production quality within their budget. 

As we dove into pre production. There were a few core questions. How was this story to unfold? How would visuals reveal it? How would the immense gravity of such a product be accurately expressed to viewers – instilling trust?

Deliverables and Portfolio

A Leadership video starring the notable immunologist Carl June (who pioneered gene therapy in the 70s and 80s), expressing his support and approval of Cellares’s cutting-edge services. A massive turning point for product adoption. This video lives on the front page of Cellares’ website.

This was followed by a dynamic Software demo E2E video outlining the straightforward and fundamental advantages of the Cell Shuttle with visuals of the workflow. The seamless transitions and complex product showcasing were executed with concise precision. Furthermore, one crucial visual includes a 360-degree production investigation, breaking down the core functions of the cell shuttle.

A short culture video (no audio) was produced to communicate the overall company persona, internal culture, and external impact. This would be used as a background video on the company’s careers page.

Among the noteworthy deliverables was a full-length E2E investors video we produced in 2022. This video offered an extensive journey into what Cellares could offer, which was pivotal in their product adoption and 2023 Series C funding success.

Software Demo which highlights the back end of how the cell shuttle processes can be customized for each application.

We also provided a few models based on their CAD files to precisely show in a 2d fashion the intricacies of their product.

Our portfolio showcases all of our publicly viewable Cellares projects. You can explore them in detail by clicking here.

Behind the scenes

Conclusion:

In our partnership with Cellares, our goal was simple: to create a straightforward, clean narrative and informative visual content. We are proud to have been part of their market success. These videos now reside on Cellares’s website, enhancing user engagement and product adoption and conveying valuable insights about the future of gene therapy.

Our journey with Cellares has been a privilege, and we look forward to more collaborations that bring innovative ideas to life!

If you are looking for San Francisco biopharma video production, contact us today!