Planning
Business objectives, audiences, briefs, scope and decision ownership.
Founder · Executive Producer · Author
William Cook
Founder and Executive Producer of Luma Creative
William Cook founded Luma Creative in May 2015 and oversees production strategy, scope and senior decisions from the first brief through delivery. His work centers on turning business goals, stakeholder needs and production constraints into one executable plan.
Production practice
Senior ownership from scope through delivery
William works across Luma projects at the points where production decisions have the greatest downstream effect: defining the job, aligning scope and budget, planning the crew and schedule, resolving material changes and protecting the delivery path.
His selected Luma credits include executive producer work for Cellares, GQ and Thom Browne, Vestaboard and SiFly. A client credit identifies the production relationship; it does not imply an endorsement of the book.
Author of
The Enterprise Video Production Playbook
A practical guide for marketing, communications, HR, product, procurement and agency teams planning complex video projects inside organizations.
What he writes about
Enterprise and corporate production as operating systems
Production
Partner selection, procurement, pre-production, interviews, shoot-day control and post.
Scale
Budgets, content systems, reusable deliverables and governed uses of AI.