Luma Creative produces promotional video in San Francisco for campaigns with a date on them. We work backwards from the launch: concept, script, shoot, edit, and the set of cuts you need for each place the campaign runs.
What is a promotional video?
A promotional video supports a specific campaign, offer or launch, and it has an expiry date. That is what separates it from a brand video, which is about the company and stays useful for years, and from a product video, which demonstrates a thing rather than pushing a moment.
The practical consequence is budget. A promo is amortised over one campaign, so it rarely justifies what a brand film does, and it is usually the piece where cutting several versions from a single shoot day matters most.
Deciding the length before the shoot, not in the edit
Most promotional work runs between 30 seconds and two minutes, but the number that matters is where it plays. A pre-roll cut, a landing-page cut and a sound-off social cut are three different films, and deciding you need all three after the shoot is how a promo goes over budget.
We plan the cutdowns into the shot list. It costs almost nothing on the day and it is expensive to retrofit.
The promotional films companies commission
- The campaign film. One message, one window, cut to several lengths.
- The launch promo. Tied to a release date, usually alongside a product film that does the explaining.
- The event promo. Made before the event to sell attendance, and often re-cut afterwards as the recap.
- The social batch. Vertical, sound-off, produced several at a time because one shoot day has to feed a month.
What a promotional video costs
A single-location promo generally starts around $5,000. Multi-day or multi-location work with a larger crew runs $15,000 to $100,000, and commercial-scale campaigns range from $10,000 to $300,000. Ongoing social content runs $4,000 to $10,000 a month. The full breakdown is on what video production costs.
Promotional Video Science
Every great promotional video starts with a story. By combining compelling narratives with striking visuals, we help brands:
- Grab Attention Instantly: Keep viewers engaged from the first frame.
- Communicate Complex Ideas: Simplify your message with visuals that resonate.
- Drive Emotional Connections: Evoke feelings that inspire trust and loyalty.
Our team brings both creativity and strategy to every project, ensuring your video is memorable and effective.
Creative Approaches to Promotional Video
Your promotional video should reflect your brand’s unique identity. We specialize in these creative styles:
- Cinematic Storytelling: For videos that feel like mini-movies, packed with emotion and drama.
- Minimalist Branding: Clean, elegant visuals that focus on your message.
- High-Energy Montages: Fast-paced edits that grab attention and energize viewers.
- Lifestyle Focus: Showcase your product or service in real-life scenarios.
Achieving Results
A great promotional video doesn’t just live on your website. We optimize your content for:
- Social Media Platforms: Short, engaging cuts for TikTok, Instagram, and Facebook.
- Email Campaigns: Embed videos to boost click-through rates.
- In-Person Events: Display your video on large screens to captivate live audiences.
- Ad Campaigns: Tailored edits for PPC and display ads.
