Editing Services: San Francisco, SF

Luma Creative provides professional editing services for all of our San Francisco Video Production. Our goal is to take the footage from good to great. The video really does come together in the edit! And while it took us a while to realize this, it became apparent once we brought on some incredibly talented editors. They are able to link clips in a way that is unparalleled. Video editing is crucially important to have quality video production.

Step 1 -Assembly

It’s sometimes thought that editors just put clips together. But it’s so much more than that. Editors carefully digest the footage and organize it in ways that make the assembly more efficient. From tagging and grouping clips to readjusting speeds and interpreting the footage. It’s all a part of the process. Once the footage has been organized it’s at that stage where they put together an assembly cut. For corporate shoots with a lot of dialogue, we call this our A cut. Essentially all of the useable sound bytes sequenced together in a way that makes sense for us. At this point, we send the client our assembly for them to review and ensure that we are telling the story the way they want it to be shown.

Step 2 -Polishing

After all, a solid sound foundation is a key to a great film. For commercial, since it is completely shot-listed, we know the order of the clips precisely. It’s more just a matter of sequencing them in an order that makes sense and very much fine-tuning the actual edit.

Once the assembly editing cut has been approved. We then move on to the first version of the rough cut. At this point, for corporate, we make needed adjustments to the A cut and then carefully sequence our B roll ontop, in a sort of layered approach to make the story really come to life. We spend hours, fine-tuning these cuts to be sure that they are the best that they can be! For commercial films, we take that assembly cut and put the finishing touches on the editing, before it moves on to sound design and color.

Luma Creative knows how to turn a good edit into a great one. We provide our editing services in San Francisco to all of our clients as well as other clients who need editing services! Let’s see what we can do for you!