Paid social creative
Campaign assets built around the hook, proof, offer and call to action required for the placement.
Paid and organic campaign assets
Social Media Video Production
Luma Creative produces branded social video for enterprise marketing teams, internal creative teams and agencies. We plan the shoot around the formats, cutdowns and platform-ready versions the campaign needs.
Campaign filmsCore creative designed for paid and organic distribution.
Vertical video9:16 assets planned for mobile-first viewing.
CutdownsShort versions shaped from a master story or source footage.
Platform deliveryAspect ratios, durations, captions and file versions prepared for use.
Clear scope
Video production for social channels, not social account management
Luma Creative handles creative development, production and post-production for social video assets. We do not sell daily posting, community management, follower growth or ongoing social account management.
Your team or agency can bring the campaign strategy and media plan. We turn that direction into the footage and finished versions needed for the launch, paid campaign or content program.
This division of responsibility keeps the production focused: the campaign owner decides where and how the work will run, while Luma Creative makes sure the planned creative can be captured and delivered in the formats that team needs.
Planned before shoot day
One production can support several social deliverables
Different platforms and placements create different demands on framing, pacing, captions and duration. Defining those versions early lets the crew capture material that works across the planned campaign.
Organic branded content
Short-form stories, product moments, interviews and behind-the-scenes material that fit the brand’s content plan.
Launch support
A coordinated set of teasers, hero edits, cutdowns and product-focused versions for a defined launch window.
Vertical and square formats
Coverage and compositions planned for 9:16, 4:5, 1:1 and 16:9 delivery instead of relying only on a crop after filming.
Platform-ready cutdowns
Distinct edits with the pacing, duration, titles, captions and end frames needed for each use.
Evergreen asset libraries
Organized footage and reusable moments that give internal teams more options after the initial campaign.
Production workflow
Build the asset list into the creative plan
The strongest versioning happens when social deliverables influence the shot list and schedule, rather than being added after the main film is finished.
Define the use
Audience, channel, placement, objective, duration and required formats.
Shape the creative
Concept, hooks, scripts, interview prompts, visual references and calls to action.
Capture for versions
Framing, performances, product detail and supporting footage planned across formats.
Edit and deliver
Masters, cutdowns, captions, aspect ratios and organized files prepared for the campaign team.
For teams and agencies
Bring a campaign plan or start with a production brief
Luma Creative can lead the video scope or work as the production partner inside a larger campaign. For agency-led work, we protect the approved creative while handling the crew, locations, equipment, shoot and defined post-production deliverables.
For internal teams, we can help turn a business objective into a practical asset plan before production begins.
Relevant production experience
Social assets for recognizable brands and fast-moving teams
Luma Creative has supported recruiting content for TikTok, an agency-led social campaign for JCPenney and multi-version content delivery for Coinbase’s Talent Brand team.
TikTok
Recruiting footage shaped into multiple edits, with interview preparation and production support for real employees on camera.
JCPenney
Video production and filming for a social campaign led by the client’s agency, with the approved creative carried through the shoot.
Coinbase
Five distinct cuts created from source footage, each with its own tone and delivered in the platform-ready formats the Talent Brand team needed.
Questions clients ask
Social video production
Does Luma Creative manage social media accounts?
No. We produce the video assets. Posting, community management, media buying and account growth remain with the client or its agency.
Can one shoot create vertical and horizontal versions?
Yes, when the formats are planned before filming. The shot list and camera framing must leave room for the intended crops, titles and platform layouts.
Can you edit existing footage into social cutdowns?
Yes. We can scope post-production using client-supplied footage, provided the source material and usage rights support the requested edits.
Can Luma Creative work with our social or creative agency?
Yes. We can own a defined production scope while the agency retains campaign strategy, creative direction, media and publishing.
Start with the asset list
Planning a social video campaign?
Share the audience, channels, deadline and versions you already know. We will help translate the campaign brief into a production scope.