Luma Creative produces video for HR and people teams across the San Francisco Bay Area. Four things sit under it, and most teams need them in this order.
What HR teams commission video for
- Recruiting video. Employer brand and role films that help a candidate decide whether they want the job.
- Onboarding video. Made once, watched by everyone who joins. Usually the best value film in the set.
- Training video. Procedure, compliance and skills, judged on whether someone can do the task afterwards.
- Internal communications. All-hands, leadership messages and change announcements.
Why one crew across all four is cheaper
These films share people, locations and setups. A single visit that captures employee interviews can feed a recruiting film, an onboarding welcome and an internal culture piece, because the crew, the lighting and the release forms are already in place. Commissioning them separately from different vendors pays for the same setup three times.
The practical version: tell us the whole year, and we will tell you what can be shot in the same week.
What is different about filming for HR
- The people on camera are employees, not talent. They did not choose this, so consent and comfort matter more than performance, and we shoot to make them at ease rather than to direct them.
- Real environments, not sets. Staged workplaces are the reason most HR video is discounted by the people watching it.
- It has to survive change. People leave, tools change, policies update. We cut so a single section can be replaced without a reshoot.
- Privacy is a production constraint. Anything identifiable in frame needs clearance, which matters most in clinical and customer-facing environments.
What it costs
A single-location shoot generally starts around $5,000. Multi-day or multi-location work with a larger crew runs $15,000 to $100,000. Cost per film falls sharply when several are captured in the same visit, which is why this work is usually planned as a set rather than one piece. The full breakdown is on what video production costs.
Frequently asked questions
What kinds of video do HR teams need?
Four, usually in this order: recruiting video to attract candidates, onboarding video for new starters, training video for procedure and compliance, and internal communications for all-hands and leadership messages.
Can one production cover several HR videos?
Yes, and it is considerably cheaper. These films share people, locations and setups, so a single visit capturing employee interviews can feed a recruiting film, an onboarding welcome and a culture piece from the same crew and lighting.
What is different about filming employees rather than actors?
Employees did not choose to be on camera, so consent and comfort matter more than performance. We shoot to put people at ease rather than to direct them, and a staged result is worse than none because staff and candidates both recognise it.
How do we keep HR video current as the company changes?
We cut so a single section can be replaced without recutting the rest and keep project files so updates are edits rather than reshoots. People leave, tools change and policies update, so this is planned from the start.
Do you handle filming in clinical or restricted environments?
Yes. Anything identifiable in frame needs clearance, and in clinical settings filming happens around care rather than around a schedule. We keep crews small on that work.
What does HR video cost?
A single-location shoot generally starts around $5,000, and multi-day work with a larger crew runs $15,000 to $100,000. Because HR video is usually a set rather than one film, the number that matters is cost per film, which falls sharply when several are captured in one visit.