Luma Creative produces employee onboarding video in San Francisco: welcome and orientation films, systems and process walkthroughs, and the policy modules every new starter has to complete. Built as a set, and cut so one section can be replaced when something changes.
What is an onboarding video?
An onboarding video is what a new employee watches in their first days: who the company is, how things work here, and the systems and policies they need before they can do the job. It is made once and watched by everyone who joins, which makes it the highest-return film most HR teams will ever commission.
Why onboarding is the best value film in the HR set
Every other film is watched by a fraction of the people it is aimed at. Onboarding is watched by all of them, on their first week, when they are paying more attention than they ever will again. A film made once and shown to three years of new starters costs almost nothing per viewer.
It also replaces the least reliable part of onboarding: the same explanation delivered inconsistently by whoever happens to be free that morning.
What we produce
- Welcome and orientation. Who the company is, from the people who run it.
- Systems and process walkthroughs. Screen-led, and closer to our software demo work.
- Policy and compliance modules. Where a record of completion matters as much as the content.
- Role-specific onboarding. For clinical, field or technical roles where the general film is not enough.
Build it so it can be changed
Onboarding content dates faster than anything else a company films. Tools change, org charts change, people leave. We structure onboarding as short modules rather than one long film, and cut so a single section can be replaced without recutting the rest. An onboarding library that cannot be revised stops being shown, and then the inconsistent version returns.
Related
Onboarding is the near neighbour of our training video work, and sits alongside internal communications and recruiting.
What it costs
A single-location shoot generally starts around $5,000. Multi-day or multi-location work with a larger crew runs $15,000 to $100,000. Cost per film falls sharply when several are captured in the same visit, which is why this work is usually planned as a set rather than one piece. The full breakdown is on what video production costs.
Frequently asked questions
What is an employee onboarding video?
An onboarding video is what a new employee watches in their first days: an introduction to the company, how things work, and the systems and policies they need before starting the job. It is made once and shown to everyone who joins.
How long should an onboarding video be?
Short modules rather than one long film. A new starter needs to find the section on expenses without scrubbing through forty minutes, so we structure onboarding as a set of pieces, each covering one thing.
How do we keep onboarding video current?
We cut so a single module can be replaced without recutting the rest, and keep project files so an update is an edit rather than a reshoot. Onboarding content dates faster than anything else a company films.
Is onboarding video worth the cost for a small team?
It is usually the best value film in the HR set, because it is watched by everyone who joins rather than a fraction of the audience. A film shown to three years of new starters costs very little per viewer.
Can onboarding video cover compliance requirements?
Yes. Policy and compliance modules are a standard part of the set, and are usually the ones where a record of completion matters as much as the content itself.
What does an onboarding video cost?
A single-location shoot generally starts around $5,000. Because onboarding is normally produced as a series, the number that matters is cost per module, which falls sharply when several are filmed in one visit.