Over multiple projects, Luma Creative has partnered with Cellares to produce high-impact videos showcasing their groundbreaking advancements in cell therapy manufacturing. From the first Cell Shuttle to its commercial-scale evolution, we’ve delivered cinematic product launches, in-depth walkthroughs, software demos, and recruitment videos—each blending stunning visuals, advanced VFX, and compelling storytelling. With tight timelines, high-end production, and deep technical expertise, we’ve helped Cellares communicate their vision and scale their brand.
Leadership Video
End to End Overview Video
Culture Background Video(No sound)
Software Demo
Case Study: Helping Cellares Scale with High-Impact Video Production
Client: Cellares – Revolutionizing Cell Therapy Manufacturing
Objective
Cellares, a pioneering biotech company, has been on a multi-year journey to bring scalable, automated cell therapy manufacturing to the world. As they developed and refined their Cell Shuttle technology, they needed high-end video content to communicate their innovations—both internally and externally.
Over multiple projects, Luma Creative partnered with Cellares to produce a suite of polished, cinematic, and technically sophisticated videos, ranging from product launches to software demos, career recruitment, and a QA machine overview.
Each project required an expert blend of high-end production, complex visual effects (VFX), and creative problem-solving—all executed within demanding timelines.
Our Work
1. Cell Shuttle V1 – The First Look at a Breakthrough Product
Our first major project with Cellares was a complete end-to-end overview of their first-generation Cell Shuttle—a breakthrough in cell therapy automation. The video showcased:
- Cinematic product shots with professional lighting and a full grip truck setup.
- Detailed VFX work, incorporating CAD models directly into the video to visualize key product features.
- Clear, articulate messaging to introduce the technology to investors, partners, and industry stakeholders.
2. Cell Shuttle V2 – Scaling to Commercial Viability
As Cellares advanced toward commercial scale, they turned to Luma Creative to produce a high-quality video introducing Cell Shuttle V2—the next evolution of their technology. This video required:
- Advanced VFX and CAD integration to bring the technology to life.
- Polished production values to reflect the sophistication of the product.
- A tight turnaround—which we met without sacrificing quality.
This was a major milestone for Cellares, and we ensured the video matched the gravity of their achievement.
3. Cell-Q – Showcasing an Innovative QA System
Cellares developed Cell-Q, an advanced quality assurance (QA) machine for cell therapy manufacturing. While this video isn’t in our public portfolio, it was a critical piece of content, blending technical precision with engaging storytelling to communicate the importance of automated QA in biotech.
4. Careers Page Video – Attracting Top Talent
To help Cellares recruit world-class talent, we created a compelling careers video that captured their company culture, mission, and cutting-edge work. This required:
- On-site filming with employees to showcase the team and workplace.
- Story-driven editing to highlight why Cellares is an exciting place to work.
- Professional sound design and motion graphics to enhance engagement.
5. Software Demo Video – Making Complex Tech Accessible
For Cellares’ software platform, we produced a demo video that distilled complex functionality into an intuitive, visually engaging experience. By combining motion graphics, screen recordings, and dynamic editing, we made their software easy to understand for a broad audience.
6. Cell Shuttle Walkthrough – Bringing the Tech to Life
For stakeholders who couldn’t visit Cellares in person, we created a polished, articulate walkthrough tour of their first Cell Shuttle. This video served as a virtual experience, providing a detailed and visually compelling tour of their technology—ensuring investors, partners, and customers could engage with it remotely.
Technical Execution & Challenges
✅ High-End Production Value – Each project featured cinema-grade cameras, grip trucks, full lighting packages, and a top-tier crew to match the sophistication of Cellares’ technology.
✅ Advanced VFX & CAD Integration – The end-to-end (E2E) videos pushed the boundaries of visual effects, incorporating both provided CAD files and custom-built 3D assets. These were some of the most technically demanding projects we’ve tackled—executed on incredibly tight deadlines.
✅ Multi-Year Partnership – We’ve been with Cellares through multiple milestones, helping them tell their story as they scale toward commercial viability.
✅ Creative Collaboration – While Cellares handled scriptwriting, we provided directorial and creative support, helping refine their initial ideas into high-impact videos.
The Result
Through these videos, Cellares has been able to:
🚀 Introduce and showcase their groundbreaking technology to investors, partners, and customers.
📈 Scale their recruitment efforts with a compelling careers video.
💡 Educate stakeholders on complex biotech innovations through clear, visually engaging content.
🌎 Bring their technology to a global audience via high-end video production.
Why Luma Creative?
This partnership exemplifies our ability to execute high-caliber video production for cutting-edge industries. At Luma Creative, we don’t just shoot video—we bring complex ideas to life through expert storytelling, meticulous production, and high-impact visuals.
Whether you’re launching a product, explaining advanced technology, or scaling your brand’s content strategy, we’re here to help.