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should you buy video production gear new or used?

New or Used? How Should You Buy Video Production Gear?

As the names on your client list increase in reputation, likely the quantity and quality of gear required to shoot these video productions go up as well. Additionally, there have been many technological advances that have made owning equipment more affordable. No longer is it a requirement to rent crazy expensive cameras or pay for massive lights. Now that technology has become more widely adopted, it seems everyone can afford a basic kit to shoot most productions. at the end of the day, you are trying to decide if you are going to buy gear new or used. In this article, we’ll help you decide if you should buy video production equipment new or used?

Before we begin, let’s break down the different types of equipment we’ll cover. We’ll start with basic grip equipment like stands, flags, and sandbags. We’ll then discuss cables and memory cards. Lastly, we’ll discuss cameras and lenses. Keep in mind, these aren’t hard and fast rules, they are simply factors we’ve considered in the past when considering when you should buy video production gear new or used.

Grip Equipment

The first category of equipment we’ll cover is grip equipment. From flags to stands or even gels. The list goes on and on. For these pieces of equipment, it’s likely that you’d be able to evaluate any damage to them with the naked eye. This means that if that flag has a rip in it, it’d be pretty apparent. If the sandbag is leaking, it’s probably a pass. That said if a stand needs to be lubricated or it’s simply got a little rust, likely you can score a killer discount. As you are building your kit, check out these essential 25 items to have in your kit.

Most grip equipment is built to be rugged and take a beating. It’s designed to be dropped and likely will last many years before it needs to be retired. That said, because it’s big and bulky, it can be difficult to store. This means that grip houses are often pushing out old inventory for cheap when they get the shiny new toys(equipment).

Cables and Memory Cards

The next section to evaluate whether you should buy your video production equipment gear new or used is about cables and memory cards. These pieces of production equipment are crucial to success. Sure if a cable breaks, you may be able to replace it. But what if you are in the middle of a live stream and it goes out. Those cables need to be bulletproof. The problem with buying used cables is that likely you can’t visibly see any damage. Sometimes the cables have damage so small its invisible to the naked eye but could create an issue down the line.

That said, you might consider testing the cable before purchasing it, if it truly is a great deal. Check out this youtube video for more information!

When it comes to memory cards, given they are the heart and soul of your project, you can’t take any risks. There just simply aren’t any ways to know what happened to the card before. Unlike grip equipment that is designed to take a beating, memory cards are extremely fragile. What kind of memory card do you need? If you do consider buying a used memory card, be sure to test them before deciding to keep them! If they are guaranteed to write and read at a certain speed and then don’t perform at that rating, you’ve got an issue.

Cameras and lenses

We’ve discussed, grip equipment as well as cables and cards. In this last section, we’ll consider cameras and lenses! This may seem pretty obvious, but it’s pretty easy to get a dud if you don’t thoroughly check them. Let’s start with lenses.

Lenses

There are multiple ways to evaluate lenses. The first thing to consider is where are you getting the lens. Ask them about the history of it as well as how often they’ve used it. Try turning the focus or zoom wheels. Are they easy and smooth to turn? Next, consider shining some light through it. This would let you know if there is dust inside! You’ll also be able to see if the aperture blades have any sort of issues. This is crucially important as it’s the main determinant as to how much light your sensor lets in. Does it have any loose joints? This isn’t the end of the world, but definitely shouldn’t be too loose! Lastly, look closely for any dings or dents. While they likely won’t affect the image, anything serious should eliminate the lens from your purchase list.

Cameras

Our final section involves evaluating used cameras. This one can be tricky. The biggest and easiest to check indicator of how much life a camera has left is how many shutter actuation clicks it has. This can easily be checked on most modern cameras. If it’s within a low range, it’s probably safe to move on. Higher than 75% of the average shutter count, you should move on! In our other article, we also explain how to select the perfect camera for your video production

The next thing to consider is if it has any visible damage. If it’s just little scuffs, you can likely get a good discount since it’s not pristine anymore. That said, we have dropped cameras in the past, that resulted in very little external damage but some serous internal damage. This means you need to actually operate the camera. Turn it on. Cycle through the menus. Put a lens on it and swing it around and take a few shots. Pretend like it’s your camera for a few moments. How does it feel? Do the knobs work? Can you change the physical buttons with ease? Take a look at this video below for more info!

If you are considering buying your lens on Craigslist you can definitely try it out. Where as if you are purchasing it somewhere else, you’d really need to be careful since you won’t be able to test it. Before you decide to keep it, ensure it feels right to you.

Wrap up

We hope this article on should you buy video production gear new or used has been helpful! Yes saving money is always a good thing! But if in the long run it ends up ruining a shoot or costing you more money to fix it, it isn’t worth it. The last thing to consider is about getting a warranty on any used gear. Sometimes sites like Adorama or BHphoto include a 30 day warranty or return policy on their used gear. If you are looking for more information, check out this article on how to buy used camera gear without getting ripped off. That would not be fun!

If you are looking for a solid San Francisco Video production company, contact us today!

San Francisco Crowdfunding Video Production

How to make a crowdfunding video

As crowdfunding campaigns continue to gain popularity amongst new product creators, it’s never been more important to make your campaign stand out. Sure you could shoot a successful campaign video with your iPhone, and quite frankly, it might be the best route for some people, but for those looking to raise a significant amount of capital and take the campaign seriously, a polished video is a key ingredient for success. Over the past few years, we’ve had the opportunity to produce videos for several campaigns including Sitpack, Mymug as well as several others! Let’s break down the key considerations of how we breakdown to companies on how to make a crowdfunding video. These key sectors might be broken down into: Target audience, Product Sector, Fundraising Goal, Production Timeline, and Competition. Let’s dive in!

Target Audience

As you finish up your product and have a final prototype, have you considered who your ideal target audience would be? Maybe it’s a watch that projects movies onto a wall targeted at teens, or a handbag with a built-in charger and GPS targeted at professional millennials. Whatever the case may be, it’s critical to determine this early in the pre-production phase to best determine how to market it. Whenever someone comes to us for professional video production, this is usually the first question we ask. Just because your husband or wife loves the product, doesn’t mean that the target audience would be as receptive to it. It’s important to test samples with your target audience and get feedback from them. “What’s your favorite feature?” or “How could you see yourself using this?” would be good starting places.

After you’ve determined who your target audience is, you might consider not only marketing to them, but also to the other special people in their lives such as parents, spouses, etc. Only using one avatar to show your product can significantly hurt the product’s selling potential. We usually strive to have multiple avatars from different ages and races to be sure it resonates with as many people as possible. As we are thinking about how to make a crowdfunding video, this is a very important element to consider. If you’d like to learn more, considering checking out these articles on how to find your target audience. Crowdfund Buzz, Thrinacia, Artofkickstart.

Product Sector

Are you creating a product in tech? Healthcare? Skincare? Depending on what sector you are trying to target, you should consider how best to position your product. Perhaps it’s going to save time over the other alternatives, or it’s going to make a daily struggle of life a little easier. Running user testing can help determine what these key advantages might be, and therefore would be important things to highlight in your video production for your crowdfunding campaign. We want to make your product stand out from the rest, so considering what sector your product exists in, and how to differentiate it will go a long way. Check out some current crowdfunding trends for more!

Fundraising Goal

Sure, in an ideal world, the sky would be the limit. But there are a few considerations to make before setting your crowdfunding goal. What are your expenses? This includes marketing, administrative, product, research testing etc. How far along in the production process are you? What are your competitors raising? Seedrs reports that once a campaign reaches 30% of their goal their odds of success jump to 90% compared to just 50% across all campaigns. To some, setting a goal that’s below their target would seem counterintuitive. But to others, they know that a campaign that’s got over 100% of its goal could inspire others to help out. For our Sitpack crowdfunding video, they set a medium goal but then smashed it over 5x!

Production Timeline

Most people we talk to are in the final stages of user testing and protyping. For Mymug, they had a finished the Mug, but the lid color wasn’t finalized. Not to worry, we were able to rotoscope the lid and change the color. For most supporters, they want to see these final versions so that they have confidence the project is in the final stage and will actually arrive at their doorstep. While we have created crowdfunding video campaigns for products that weren’t quite ready, those campaigns didn’t do nearly as well as those with final prototypes!

Competition

Perhaps your product is something completely new, or perhaps it’s a variation of a similar product, whatever the case, there are surely other competitors’ videos to check out. What did you like about them? What didn’t you like? Were the videos cinematic? Or did they look amateur? Did you laugh? Or did the jokes fall flat? Before we finalize the creative concept, we want to make sure that we are going to really succeed at reaching our target audience.

As we think about the key steps in how to make a crowdfunding video, answering these core questions will give a good starting place to consider the best approach to both the video production as well as how to help position the marketing of the campaign. Check out a few of our crowdfunding videos to see more.

Whenever you are looking to start making an awesome crowdfunding campaign, contact us for more information about our video production!

Why Do You Need Video Production Insurance?

Video production insurance is one of those things that you don’t need until you really do. Then you wish you had it all along. While we’ve never had a major incident on set, it’s better safe than sorry. As your crew and rental budget increases, it’s likely that you’ll need to get video production insurance at some point. Whether for rented autos, gear, crew injuries, stunts, drones, or other issues, it’s always a good idea to have production insurance. In this article, we’ll cover why you need video production insurance.

The first thing to consider is whether or not you need yearly, monthly, or per job production insurance. Likely depending on the requirements of most of your jobs, you’ll consider getting a yearly policy. Then, perhaps a per job policy if it’s a big job! If you don’t have production insurance, and an issue arises, there’s a great chance that you could face both civil and criminal court cases. It’s also great to take care of your video production crew. They do a lot for you, so why not give back to them and be sure they are insured.

What is video production insurance?

Production insurance covers the production company from any liability should anything happen on set. Every policy is a little bit different but there are always commonalities as to what categories of insurance exist. The primary purpose of production insurance is to ensure repercussions caused by injury or damage onset. The rates you receive in your quote will vary drastically depending on the specifics of your shoot. For example, it’s different if you are shooting a stunt scene of a car jumping off a bridge. Versus a CEO giving an interview in their office.

The cost of the insurance policy will vary greatly. On the surface, the shoots are drastically different but at the core, they both protect the production company as well as the producer if anything goes wrong with the shoot. More or less a film production insurance policy is kind of like building a house. You can choose what coverages you have, much like the materials being using in the house. You can also choose how many windows you have, just like you can choose how many categories of specialty insurance you would need.

Who does video production insurance cover?

Every film production insurance policy is different. The core coverages will generally cover injuries on set, equipment damage or theft, copyright claims, or any rented vehicles. This could vary from a grip truck to a PA using their own vehicle to go get the crew lunch.

But that’s just the basics! Skies the limit as to what other policies you can add on. The other thing to consider is the levels of limitation that the policy includes. Most general liability policies start at 1 million and often include a 2 million aggregate. This can be raised or lowered as needed. Every insurance broker is slightly different. Whether you are shooting a small interview in a friend’s backyard or a Hollywood big-budget movie with celebrities, the costs will be wildly different!

All this to say, when you are filling out forms to get quotes, answer honestly. you’ll need to pay close attention to any exclusions in the policy! You’d be surprised the horror stories we’ve heard in the past! From PA’s backing into celebrities luxury cars to AC’s dropping cameras, problems can vary easily arise.

In the film production industry industry there are many stories about A list celebrities who are almost uninsurable!

Who needs to purchase video production insurance?

While everyone who owns gear should likely have production insurance the type of insurance necessary will vary greatly on the type of gear they are using. If you are a crew member bringing equipment to set, you’ll likely need inland marine insurance coverage. This will cover your equipment at your home or office location as well as as you transport it to set as well as on set. It’s a funny name, but essentially just means that you can take the gear out of your primary location and still have coverage for it!

Outside of simple inland marine coverage, the owner of a video production company or the executive producer would be the one who purchases the video production insurance policy. However, you’ll want to put several people’s names on the policy to ensure that they can get COI’s or certificates of insurance for locations and rental houses.

What are the standard coverages?

The standard coverages include damage to a location, damage to property, damage to borrowed items, and loss or theft. Sometimes, certain locations will also request umbrella insurance to raise the amount of coverage you have. The thing about these high requirements is that we’ve found them to be flexible depending on the type of production. Sure a building may have a 5 million dollar requirement, but when you explain to them that its a simple three-man shoot, they will likely waive that extra requirement.

The one thing to keep in mind is that production insurance can get very expensive quickly. At the beginning of a job, it’s always important to budget in about 5% of the total budget for production insurance. Sure, maybe you don’t need to spend that money, but if the locations or rentals insurance requirements end up being more than you expected, you’ll be set. Once again, it’s important to always have a base coverage policy for general liability and owned equipment, but you can scale up that insurance on a per-job basis if the requirements are more stringent.

What is a COI?

The last thing we’ll cover is what is a COI? According to Hartford: “A Certificate of insurance (COI) is a document from an insurer to show you have business insurance. With a COI, your clients can make sure you have the right insurance before they start working with you.” While you can always add on insurance down the line, it cost be costly on a per job basis!

Wrap Up

All in all, video production insurance is just one of those things that will ensure you don’t run into costly issues down the line. People are human and accidents do occur!

If you are looking for an insured San Francisco video production company, contact us today!

10 Tips to create great testimonial videos

Video marketing has changed drastically over time. Consumers are tired of stale product shots and a list of features of why they should buy the product. Therefore, in a world where videos are a dime a dozen, you’ve got to stand out to really resonate with consumers. Over the last few years, our video production company has been hired to create several testimonial videos for bay area clients. Testimonial videos have become very popular as a way to connect with audiences in a way like never before. By getting real thoughts from past customers, potential customers are able to see the pros and cons to help them evaluate and make a purchasing decision. In this article, we’ll show you 10 tips to create great testimonial videos!

Conduct a pre-interview

Typically, the main purpose of creating a testimonial video is to sell a product or service. Therefore you’ll want to be sure that your potential talent really did have good feedback for the company. The last thing you’d want is to get to set only for the customer to express dissatisfaction towards the product. We recommend finding talent who is a personable, enthusiastic, and genuinely outgoing person. Sure, there are instances where you might want someone who is a bit more somber, but more often than not, you’ll want to find people who you think would resonate with your target audience.

Once you’ve decided on your potential talent, you’ll want to conduct a pre-interview. During this phase, you’ll get to know them on a deeper level. Sure, maybe they’ll be speaking about their experience with consulting services. But at the base of it, is a human. This people-first perspective will go a long way in getting them to open up and tell you what they honestly think about the service. With regards to video production, they’ll need to be available on shoot day and comfortable in front of a camera.

Keep your core messaging concise

While we recommend not scripting testimonial videos, we have found that having a list of key points will make a big difference in the shoot. After you’ve done the pre interview, you should have a good idea of what they love about the service! This means you’ll be able to pull this information out of them again during the shoot day! On the other hand, review this info with the client and be sure all the core messaging is there. Did they highlight one aspect of the company in a way the client hadn’t thought of before? Or perhaps the talent missed the key point of the service offering.

We recommend never putting words in someone’s mouth for a testimonial piece, as it often comes across as fake. Instead, try to get them into character and shift their perspective towards the good. What do they like? Testimonial video production doesn’t need to be dry. Instead, it should come from the heart!

Set up the story

What pain point does your client’s service or product solve? How was their life before they were introduced? Perhaps you can paint a picture of how things weren’t going right or they were struggling with the alternatives? Did the product truly help them? Once again, be genuine. Your audience can tell! How could you set this up with some context? Whether this could be through B roll or actual narrative, you are the judge!

Some products quite literally change peoples lives. Other times, they make things just a little easier. Testimonial films should be relatable to the target audience.

Location Scout

As with all video production, location scouting is key! When we first started creating videos, we’d just show up and hope for the best. Planning is really where the whole vision comes to life. You’ll be able to see the lighting and find your angles. This will go into helping you schedule and making the most of your shoot! Typically with testimonial videos, your talent is not an actor. This means that his/her time would be limited. If you show up at 10am and there isn’t good lighting in your main shooting area, chances are you’d just have to “make it work”. When in reality, if you had scheduled them at 3pm, you’d have gorgeous afternoon lighting.

Let the customer speak from the heart

While we highly recommend having a list of questions to ask your potential talent, don’t forget that these are real people and not robots. This means they may have thought of something after your pre-interview. Maybe they had more time to use the product. At the end of the interview, we typically ask our talent if there is anything else they’d like to add. More often than not, they start unloading more info that we hadn’t heard before. While this can be frustrating, take a breath and see if you can focus the thought into something that can be polished for the screen!

Don’t be afraid to ask them to answer something again. Because they aren’t trained actors, perhaps they looked straight into the camera or weren’t standing correctly. Sometimes these non-actors can use a little more coaching than typically. Not to worry! When you’ve got multiple eyes on the frame, you’ll make the production shine. This is definitely one of our top tips to create great testimonial videos!

Focus on the why

Instead of trying to determine what the product or service allows them to do, focus on why it allows them this change. For example, maybe your talent used to sweat in the hot summer sun as a crossing guard for school kids. But now this new cooling T-shirt allowed them to stay out longer. Thus you might highlight that the product is allowing them to help the kids. They are doing what they are doing for the kids. This shirt allowed them that. This would make for a very touching film! Do you see the emotional appeal? We’d love to shoot this video production.

Sufficient buffer time

Because you are not working with professional actors, you need to plan for the unexpected. It’s likely that your talent may show up a little bit late or take a bit longer to nail what they want to say. We’ve found that allowing ourselves at least 2 hours longer than we anticipate with the talent will give you what you need to make the most of your shoot and not go into overtime.

Shorter is better

As attention spans have gotten shorter and shorter, we find that shorter more concise videos have significantly higher completion rates. This means you’ll need to go through your video footage many times to find the gems. Be sure it’s clear from the beginning what the purpose of the story is and drive the point home, throughout the piece. Also depending on the location of where your audience is watching the piece, you can play with different editing strategies. This is one of our top tips to create great testimonial videos. For times when you know your audience will be required to finish the piece, you can leave the reveal for the end. In other cases where there isn’t such a guarantee, make sure you make your point early on! Editing is the key to make these multiple versions of the film.

Make it high quality!

While we don’t really feel it’s necessary to say, make sure that your video looks professional. Even though testimonial videos are from the heart, doesn’t mean that the quality needs to suffer. If you are creating the video yourself and not hiring a professional video production company, be sure that you know what you are doing.

Get peer reviews

After you’ve spent many hours creating your video, you should run it by people outside of the video production world. This could include potential customers of the product. Does the video resonate with them? What parts of the message were not clear? Likely you have the content, but you’ll just want to tweak your content to be sure that the main message is succinct!

Bonus! Show concrete results

This means that if there are actual metrics to back the facts, use them! This means that if the customer was able to decrease their cholesterol by 20 points, make it known! Instead of the customer just saying that it lowered their cholesterol, use data to back it up!

Check out this video on the 5 keys to creating killer testimonial videos for more insights!

One of the things that makes testimonial videos fun is that they are real. There’s no script or no checkboxes to cross off. Sure you’ve got to make a video and it is work, but at the end of the day, this product or service really did help someone. Thanks for reading our article on 10 tips to create great testimonial videos.

Luma Creative is a full service San Francisco video production company. We make incredible emotionally driven videos that will make a difference for your brand. Contact us for more information!

Tips to be an awesome production assistant

When starting in the video production business, the best way to get experience is to be a production assistant. Production assistants or PA’s for short are one of the critical positions to make any job go smoothly! These jobs, although at the bottom of the totem pole, are some of the easiest jobs to get early in a film career. Whether it’s simply picking up lunch or making sure the talent finds the set, their role can play a big difference in a successful video production shoot. In this article, we’ll share a few tips to be an awesome production assistant.

What exactly does a production assistant do? Good question. First, it’s important to note that there are three different types of production assistants. 1. Set PA, 2. Office PA, and 3. Post Production PA. The names should summarize pretty well, but the most common type of PA is the set PA. In short, an office PA, generally stays in the office, making copies, printing schedules, helping with talent releases, and generally setting the pre-production up for success. A production PA generally helps organize media, keeps editing bays neat and tidy, and ensures editors have what they need. For more, check out, Duties of a PA. Below are our top tips on how to be an awesome production assistant.

Ask Questions

When you first get hired to be a production assistant, you might be a little nervous about exactly what you should be doing on set. That’s normal! And while production assistants typically have a fairly standard set of job duties, the list can be quite lengthy. It’s a good idea to check in with the producer BEFORE the job to ask them specifically what they’d like you to do. Perhaps you’ll be helping to get the cast parked and directed to set. Or you’ll be watching a production vehicle and keeping strangers off the set. Some of the tasks can be quite specific. Check in with your producer or production coordinator, depending on the job size will definitely set you up for success.

In many cases, you’ll be working independently, and so you’ll want to make sure to be on the right page before the shoot begins. The last thing you’d want is for the production to get hung up because of something you missed! Lastly, if it’s appropriate, offering water to the crew to keep them hydrated can go a long way! If you are wondering why you should be a production assistant, read this article for some insights.

Communicate

We touched on this above, but communication is one of the biggest tips to be an awesome production assistant. Producers have a lot on their plate, so just checking in periodically to see if they need anything or if they have any jobs for you will really help. Obviously, you don’t want to be annoying during a stressful time, but just letting the producer know that you are ready and available to help, can go a long way to reduce their stress level. This also goes for other departments as well. Let them know if you have any questions or if you need something from them.

Video production relies on collaboration between many individuals. Each of them has particular skills, so if you can help them operate seamlessly together, it would go a long way. Maybe the camera department needs a monitor stand from the grip and electric department. Perhaps you could help make that transaction happen. This way, the camera department can keep working on building cameras and they don’t physically have to go over to the grip truck and ask for a stand. Just saying hi and smiling can go a long way! Sure, some people might be grumpy, but that doesn’t mean you can’t be a positive light!

Be Curious

For most people, being a production assistant isn’t seen as their end goal, but moreover a great starting place into the industry. This is the time, where the pressure is pretty minimal and you are just there to help out where you can. That said, you’ll be exposed to listening to different departments on video production and how they operate. Whether that’s the Grip and electric department setting up lights or the camera team changing lenses, there is a lot to observe. That said, know your job and don’t bug the other departments, but you should try to let the departments know, that if they need anything at all, you are the person to call! Some insights from a production assistant. These moments not only show the other crew members that you care but are also great networking opportunities should you ever wish to try roles in those departments.

Think Ahead

One of the best ways to get hired again on video production is to think ahead. This means anticipating others’ needs and letting them know that you are there to help them. This could be as simple as reminding the producer of what he/she asked to be reminded about, or seeing that someone looks dehydrated. Maybe you see someone drop something and they need help picking it back up. Perhaps an actor looks confused about where to go on set. You are a critical resource to helping make the production go smoothly. More tips on how to become a production assistant.

Be Attentive

Lastly, you’ll want to be attentive. This means, stay off your phone. Don’t bug someone in another department and make sure to be respectful and mature at all times. There is often a lot riding on a video production set, so showing others that you are professional and attentive will be a great way to get yourself hired again. How to be a production assistant. This also means looking out for safety issues. See something, say something. It will never hurt to speak up about safety! It’s too often that people risk their own safety for the job and it doesn’t need to happen unnecessarily.

Be Positive

Last but not least, be positive! Video production can be stressful at times, but there are also many times that it can be a blast! The camaraderie is unbeatable! Coming together to make a shoot happen bonds people together quickly and it’s during these times that you’ll network the best. Thank people for their hard work and tell them that you’re looking forward to working with them next time! You never know if they might refer you! Maybe you could be a camera PA on the next job. Having a great attitude will be a sure way people want to be around you!

Looking for more information about our San Francisco Video production? Contact us today!

How to make a spec video

Clients are not willing to pay for video production without seeing a portfolio that reflects their needs. Therefore, it’s important to have samples in your portfolio that are high quality and demonstrate the kind of work you want to create. Whether it’s high-paced car commercials or lifestyle films that reflect subliminal brand messages, there are a plethora of films that you can create! In this article, we’ll show you how to make a spec video. We’ll show some tips and tricks of how we shot two spec videos in two days, to maximize our budget. After all, these self-funded projects can add up quickly on costs. However, given there is no end client, they allow you to produce exactly what you want!

When you realize every dollar is coming out of your own pocket, the keyword to making a spec video is resourcefulness. Most likely you can’t get everything for free but you might be able to pair up with our creatives to make something for a relatively inexpensive cost. Let’s walk through the key sections of how to get your portfolio off the ground!

Idea

Early on in your spec creation, you’ll want to come up with a hard cost of the maximum you’d be willing to spend on the project. Consider checking out a few of these budget templates to get started. More budget templates are here. Although you can always add more money later, it’s a great idea to try and lock this number as early as possible. Once you’ve locked your budget you’ll want to come up with an idea for your spec video. Some people might argue you should have an idea first, but quite frankly, on these self-funded projects, there is usually some sort of finite budget to work within. Nearly every creative decision you make will have a financial implication.

What kind of video are you going to create. A 30-second commercial? a 5-minute short film? Perhaps something longer? What kind of work do you want to get more of? Depending on your goals, you could produce a video as affordably as a few hundred bucks, all the way up to tens of thousands of dollars. That said, the key to these spec videos is resourcefulness.

Core Crew

For the purposes here, we’ll define core crew as the key players on a shoot. Most likely, you would be the producer and director, but you could likely also be the Director of photography(DP) as well. These key players would be a Producer, Director and DP. However, depending on your needs and budget that might also include a production designer as well!! For spec projects, depending on your network, you may be able to have these people help for free. If you already know them, and they are building their portfolio as well, there’s a decent chance they’d see benefit from this project too. We’ve found the best way to get others excited and willing to help for free would be create a treatment.

This treatment would have your idea laid out, with sample images as well as written text to get the full vision across. If you are unfamiliar with treatments, there are plenty of helpful resources out there.
Studio binder-free treatment guide
No film school how to write a treatment
Film Treatment template

These treatments should make it very obvious precisely what film you are looking to make. They should also help get the other core crew excited as well!

Extended Crew

As we continue to break down how to make a spec video it’s important to talk about extended crew. While your core crew will likely have a portfolio piece to show, your extended crew most likely would not. These would be your assistant camera, gaffer, grip, set dresser, production assistant etc. While they’ll gain on-set experience on these shoots, likely, given they weren’t key players, there will be no portfolio value to them. Perhaps you know some people who wouldn’t mind helping out for free? Perhaps you’ll need to incentivize them with a stipend. The bigger your network the more chances of finding a crew that will help elevate your production. Another way to approach this extended crew is by having your core crew utilize their network.

Depending on how much experience your core crew has, they may already have a substantial number of people who could help. That said, if you don’t personally know these people, you should ask for an intro to see if they are interested and discuss any potential incentives you may be able to provide. If they are full-time working professionals in the field already, we’d highly recommend some sort of a stipend. Even if it isn’t their standard full rate. Everyone is trying to get ahead in this industry, so working with them to figure out what is fair is critical to making sure you get their full effort on set.

The main goal with these extended crew is to treat them fairly and show them you care. Sure, they can’t use the video on their portfolio most likely, but you never know when you might be able to work with them in the future. And the last thing you want to do is tarnish your reputation! There’s also a possibility for you to make a new friend or at the very least, another industry contact in case you ever have any questions!

Cast

If your spec video involves, people, you’ll next want to start casting for your actors. Perhaps you already have some friends who would fit the role? If not, you’ll want to cast through other routes to fill the roles. In San Francisco, we’d recommend SF casting or backstage casting. However, depending on your own particular city you may have other casting resources as well! Likely crew who are union members will be out of budget as they are full-time actors, but it never hurts to ask if they can work with a few hundred dollar budget!

Locations

Given your size of budget and your rates negotiated with your crew and the costs of your cast you’ll next want to figure out your locations. Will you be able to run and gun shoot this without a permit in a city park? Or will you need to get a permit for a more legitimate location? Perhaps you can find an Airbnb to shoot in? Always let the owner know if thats your intention, as some do not allow video production. The last thing you want is to get shut down because you did not get the proper permits or permission!

You’ll also want to consider how the load in and lighting will be. Will you have to go down several flights of stairs with a lot of equipment? Will the sun be blocked by a tree. You might consider using the Sun surveyor app to help you get a better idea of where the sun will be. Take recordings of this to show your core and extended crew!

Rentals

After you’ve locked your crew, cast, locations you’ll want to see how much if any you have leftover. Obviously, you can’t shoot a video without a camera, but we’ve found that the camera doesn’t matter as much as the story does. You could have the highest-end camera on the planet, but if the story falls flat, you may as well have shot it on your iPhone. That said, having the right equipment can really make a big difference. If you are trying to get high-end work, you’ll want the look of your video to reflect that. For our few specs we used red Gemini’s and rented some high-end cinema glass. This gave us the polished look we wanted and was well worth the budget.

Perhaps you need a lot of additional lighting for your project. You would likely need to rent a grip truck or at least a small grip and electric package to make sure you can modify the sun or modify indoor locations. We’ve found that finding locations that work best with the lighting already available can save a lot of money in this department.

Misc

A few other considerations would be food and water for your crew. Parking and load-in instructions. Props or set design elements. Depending on the scope of your project you may also have other situations. When making a spec video, you’ll want to think through as many of the details as possible before shooting.

Example 1

Let’s break down how we made our Johnnie Walk black video on a $50 budget. This was our first spec video with the intention of creating a 30-second commercial spot that would show others our skills! We created this video back in 2018 and it has gotten a lot of attention!

For crew, it was just a producer/DP as well as our Director who was also our talent. This made things easy! No crazy casting call or high budget here! Just a barebones crew with a solid idea!

For the location, we knew of this little cove that had a lot of depth in the surroundings. Based on the Johnnie Walker brand, we elected to wait for a cloudy day to make it a little more moody and this also made lighting a breeze. We didn’t even use any lights or modifiers!

For sound design, we recreated all the sounds in our office once we finished shooting. It was fairly windy on the shoot itself so couldn’t capture much ambient sounds other than waves.

Spec videos don’t need to be complicated to succeed, as long as the idea is solid!

Example 2

For this NIke spec video we decided we could spend a few thousand dollars. It was a much more ambitious concept, with multiple company moves as well as hired actors, paid locations, rented equipment, and crew stipends!

For this project, we knew we needed a fitness-looking mom and a son/daughter. We knew an actor in Los Angeles and decided to fly her up to the bay area. And we cast for the son on SF casting. Total actor costs were around $500. Since actors play such a big role in the video, and it was heavily reliant on her actually working out, it was imperative that we found someone who was both comfortable exercising in the gym and interacting with a young child. Our actor performed flawlessly both on and off camera and was a big pleasure to work with!

For the crew, we had a DP and a producer and we co-directed as Henry and Cook. For the extended crew, we paid everyone stipends. Since some of our crew was from out of town, we also paid to put them up in a hotel overnight. Our crew list involved DP, producer, co-directors, 1st AC, Gaffer, Key Grip, Swing, PA, and a photographer/assistant. This key crew gave us everything we needed, and were able to get the job done with ease!

We rented a grip truck and some lights. We used connections at the grip house to get a discount since it wasn’t a paying job. With regards to camera/lenses, we also were able to score a 20% discount, but still spent around $2k on grip and electric. We worked with our gaffer to figure out what lighting units would make the most sense given our budget. We ended up renting, an M18, Joleko, Skypanel and a few quassar tubes. This kit gave us plenty of punch when we needed it and accent lights for the gym scene to give the illusion that the gym was dimly lit by the wall lights..

For locations, we rented an Airbnb(with the owner’s permission) for around $250, traded a promo video to the gym, and shot an exterior outside of a friend’s workplace at the Boys and Girls Club with their permission.

With editing we edited it ourselves and our buddy did the sound design for free.

It’s a lot of work to produce a spec video, but knowing that it is exactly what you want to make, really adds fire to make it the best it can be!

Looking for professional San Francisco video production? Contact us today!

How to choose music for video production

In video production, it’s vital to make the visuals and the sound blend well to craft the best content. After a fun (and tiring) shoot, the next process you have to get into is editing. It’s likely longer than the actual filming. In this article, we’ll discuss how to choose music for video production.

One of the trickiest aspects of editing is choosing the best music for your scenes. Putting songs or tracks in your video is easier said than done. This phase of video production should be guided with the best practices to make sure that you’re making the right choices.

So how exactly can you pick the right music for your footages? Read along as your go-to San Francisco video production company shares valuable tips that will make your video production come to life!

The Starting Points

Trust us, there are several videos out there that have good music, but unfortunately don’t mix well with the scenes. Get started in this phase of video production by setting the mood and identifying your target audience.

The Mood

Many video production teams often get caught up in the number of tracks available. It makes it harder for them to decide which ones to use. It’s best to pay attention to your plot to avoid this. Focus on parts where characters are presented, when various situations come up, the transitions, and so on. Remember, the key is to make your audience feel what you want them to feel.

Your Audience

It’s important to familiarize yourself more with the viewers you’re trying to connect with. This helps a lot in choosing the tracks you need for video production. Once you’ve identified your target audience, it’s easier to narrow down your options.

So now that you’re clear on the mood you’re trying to create and the viewers you want to engage with. Let’s get into more factors to consider when choosing music during video production.

What is the music for in my video anyway?

Adding sound is not just for the sake of having music to go with each footage. It needs to have a purpose. Insert tracks that trigger emotions when sharing an idea or a story. Your chosen music’s tempo should also blend well with the pace of the scene. And if your video comes with a narration, don’t add vocal tracks.

Insert sound to complement your content, not to take all the attention away from the video.

Focus on your message

Video production is done with a specific mission. Is it more for entertainment or are you providing valuable information? From marketing to sharing an advocacy, the main goal is to spread a message. Understand what type of video content you’re producing to help you search for the right tracks.

Pick tracks that connect with your viewers

As mentioned, knowing your target audience is important in selecting music for your video. After identifying who your viewers are, picking the music that speaks to them would be easier. Are you making a video for mixed martial arts-themed content? It’s probably better to insert upbeat music to get your audience hyped up. Producing videos for children’s books? Match it with tracks like nursery rhymes or anything that connects with that age bracket. Captured a romantic scene with the view of San Francisco’s Golden Gate Bridge? Pair it with a good love song so viewers can be more into the moment. This plays a big part of how to choose music for video production

Never steal music

Just like you, the artists who own the tracks worked hard to produce their craft. If you come across music you like and fits your video’s plot, reach out to the owners and ask for their permission or take the necessary steps for licensing.

It would be a nightmare to have your content taken down because the copyright owner took legal actions against your video production crew.

If you’re too busy to discuss terms with the track owners, it would probably be best to browse through royalty-free music platforms to help you with your search. Here are recommended sites to help you out.

Musicbed

This is probably one of the most common music-licensing platforms for video production companies. It makes the search easier as its library gives you filtered options such as genre, mood, and artist. Whether you’re searching tracks for your vlog, film, marketing video, etc., Musicbed is a good music-licensing platform to help you with your audio mix.

Premiumbeat

Another great royalty-free solution when choosing music for your content. Premiumbeat offers diverse selections and it also allows producers to loop. Like Musicbed, the options are also classified under genre, mood, and artist.

Smartsound SonicFire Pro

What we like about Sonicfire Pro is they provide a desktop client and cloud service integrated with other great tools such as Adobe After Effects and Adobe Premiere 2021.

The platform gives you more capability to produce videos with its adaptive audio content. You can customize each track depending on how long you need it to be. It also offers variation and mood settings so you can play around with the pacing and tempo to match the mood of a scene.

Conclusion

Selecting tracks is a very important aspect of video production. This should never be overlooked. Picking the best background music for your content helps a lot in telling your story. Conducting research is very important. Watch videos from different genres and listen to the tracks used for each scene. This will help you figure out what to do and what to avoid. Aside from that, it would be best to browse through different music-licensing platforms. Take time to read reviews, check the features, pricing, and so on to identify which one works best for your crew.

Make sure to gather feedback from the other crew members or other artists. Just like filming, choosing music for your videos should be a collaborative effort. It would be good to get insights from different perspectives and decide which tracks complement your content. Hopefully you learned a thing or two on how to choose music for video production

Need a San Francisco video production company to help you with your content? Get in touch with us today!

Should you buy or rent camera gear?

As new video production equipment seems to come out almost weekly, there is always something desired to be bought. Whether it’s more light output from a smaller light or a camera with better image resolution, the choices never stop! However, even though there is a plethora of new equipment, it does not always make sense to purchase it. You’ll need to take an honest look at the size of your production company and how often you really would use that piece of equipment. In this article, we’ll break down whether you should buy or rent camera gear.

Is it a big value item?

As you start to evaluate whether you should buy or rent camera gear, the first thing to consider is how much the piece of equipment costs. Whether it’s a $300 gimbal or a $40,000 light, each item brings about a whole different range of considerations. If it’s a small price item, do you have the cash on hand to purchase it? Conversely, if it’s a very expensive piece of camera equipment such as an Arri M40 light, do you have the cash on hand. For items more than five to ten thousand dollars, there are real considerations of cash flow and how to finance them. You might consider just using a credit card or you may have to finance it through a business loan.

Either way, you have got to have a plan on how it will be paid off, to avoid going into big debt. You definitely need equipment to make professional video production happen, but at the end of the day, it’s not worth going into debt. Another great option to look into, when evaluating if you have the resources to purchase the item is the BHPhoto Payboo card. But only if your state would be charged Sales tax. For many states, this is simply not the case. The downside of this card is the very high interest rate if you don’t pay it off in time. While it’s nice to avoid sales tax, paying, even more, to finance the item through a credit card does not make sense!

Will it be used once or on every shoot?

The next question to ask yourself when deciding whether you should buy or rent camera gear is how often the piece of gear would be used. Perhaps you are really excited about an upcoming shoot, and see a reason to buy this piece of gear. Or perhaps you think you might be able to start freelancing as an AC and want to buy a high-end follow focus? Would you be using this piece of gear at least once a month for a more expensive item or at least twice a month for an item that is of less cost? Another question to ask yourself is, how often would I have to rent out this piece of equipment before it was paid off? Does that seem realistic?

There was a time awhile back when we were first starting doing professional video production in San Francisco, and we decided to purchase a Ronin 2. We felt we could use it for our car-to-bike tracking shots as well as our handheld work. However, in reality, this just did not happen. We only had two shoots with car-to-bike shots that next year. And, we found the Ronin 2 to be too heavy when built with a camera to be comfortably handheld. That said, we did get a few rentals out of it and saved ourselves the headache of picking it up. At the end of the year, though, we decided to cut our losses and sell the Ronin 2. Therefore, for us, that piece of equipment just wasn’t used enough to justify owning it.

Convenience Factor

The next item to consider for if you should buy or rent gear is the convenience factor. What I mean by that is, how much easier will owning the piece of gear make your life. Instead of having to order, insure and pick up gear, from a rental house such as borrow lenses, you’d have the gear sitting in your office or gear area. This means you’d save time and energy before the shoot to actually focus on the production. And while you can usually hire a production assistant to pick up the gear, it’s likely that this is going to cost you. Now multiply that number times every shoot you’d be renting at, and it starts to add up quickly!

The other convenience factor to consider is having to change the settings every time you rent it. This means, button shortcuts for your cameras. Audio level changes for microphones. Light intensity changes for your lights. Each time you rent the piece of equipment, you’ll need to change the settings to best optimally use the gear. This can get time consuming and be frustrating!

Is your DP an owner/operator?

Maybe you’ve made a new relationship with a DP, but have been having him use your old equipment. Have you asked him or her what pieces of equipment that they own? Maybe they already own a full set of gear that you could combine with their labor rate or get a slight discount on? It would keep them excited to rent their gear, they would be comfortable with it, and perhaps you could get a slight discount? It’s worth an ask!

What are the insurance requirements?

If you already own the piece of equipment, it’s likely that you already have it insured. But adding rental items to your insurance plan can be tricky. Whether it’s a very costly temporary insurance plan just to cover the piece of equipment or a hassle to add it on to your own policy. Are you 100% sure that any piece of equipment you will bring onset is insured.

Get the item insured with your insurance
Get it insured through the rental insurance company
Consider adding on a separate insurance policy that protects against theft
Make sure you are covered against any damage, even if it wasn’t you

Are there possible sub-rentals?

The last item to consider when evaluating if you should buy or rent camera gear is if you could easily rent it out. Some items, like new cameras or lenses, are in high demand, whereas other older bulkier items are not. This means that you could potentially make some extra cash towards that big item you purchased. However, this could also be potentially dangerous thinking. If you are basing your purchasing decision solely on renting it out and not using it much, what happens if there is a recession or another pandemic? Would you be able to sell it and not lose much? Be sure to thoroughly think through the decision as you go along. Renting your camera gear out to others is a very viable option!

Wrap Up

As you can see in this article, it’s not always an easy decision to buy or rent a piece of camera gear. Sure maybe you’ve got a little extra cash from a big job, but does it really make sense to buy a piece of equipment? Would you really be using it that much? How would you insure it? Do you have your questions answered and are now ready to push buy on that new piece of gear? Or perhaps you now have a little more peace of mind knowing you really don’t need that newest item.

If you are looking for a San Francisco video production company, reach out to us today! We’ll be happy to take your shoot to another level. Whether it’s a crowdfunding video, a nonprofit film, or a high-intensity commercial, we’d be happy to chat more!

Why you Need to Hire a Sound Designer for your Film

When it comes to film-making, there are different aspects of the production process that need attention; the cast, the plot, the setting, and the production design all matter in giving you the final video product you envision. One other vital aspect of video production that filmmakers fail to take into account is sound design. It’s the art of making audio for your film, advertising, television, and other kinds of video productions. The person you need to do this job is the sound designer. Let’s get into the specifics of what a sound designer does to make your movie a best seller. In this article, we’ll cover why you need to hire a sound designer for your film.

The Role of a Sound Designer in your Film Production

The gist of sound design is that the designer has no natural sounds to work with, especially when the production is not live. And that calls for creating the soundscape for your film. There are two primary ways a sound designer uses to create audio for your video production. These are synthesis and Foley. In synthesis, an audio designer does sound creation from scratch. On the other hand, Foley involves the designer recording sounds in real life to bring out the effect needed in the different sections of your film. Perhaps you already have this sound recorded or you just need music! You might also check out our article on how to choose music for your video production.

Importance of Sound Design for your Film

1. Determines the Mood

Sound design is necessary to connect the audience with the events of the movie. It induces an emotional reaction in them. A perfect example is a piece of fast music that is used to convey action.

2. Creates a Sense of Realism

Sometimes the location you’ve chosen to shoot for your video production in a natural environment won’t achieve the perfect sound. Perhaps you really want to play up a certain element. Sound designers use advanced software to edit and re-record the effects of sound in a contained environment. This is probably the biggest reason why you need to hire a sound designer for your film.

3. Interprets the film’s story

Have you ever imagined watching a movie without a soundtrack or sound effects? For the record, many viewers will tell you, sound effects help them anticipate what is coming next. It creates suspense and draws you in. Or potentially puts you in a romantic mood? While it’s easy to think of obvious situations that have sound. Such as in the jungle, or in a busy city, there are often times that don’t have much sound that can be elevated by subtle textures. This might involve an ocean breeze or footsteps as an example. There isn’t really a right or wrong way to do sound design, it’s more of what feels right!

4. Signatories

Having a sound design team for your film will make it credible, especially when working with people who are well known in the industry. These people will need to leave their signatories at the end of their work which adds value to your production. Check out this list of famous sound designers.

Why you need a Sound Designer

Pre-Production Phase

During the pre-production stage, the sound designer works closely with the film director. The two sync up on what kind of sound effect they want to have in the film and work towards achieving this. Here is what a good sound designer does to make sure that no matter is left pending.

Record the best settings in a recorder after doing the test recording in the actual location.
Know the best equipment needed for the job.
Come up with a sequence of the recording
Identify spots for placing the recording equipment at the actual location.
Know the style of the director and what guides their films with regards to sound production from past films.
Come up with a list of Foley sounds using timecodes.

Production Phase

At the production phase, you will need to determine the following from your audio designer:

Proof of preparing and storing the footage to ensure a seamless editing process.
Determine how your sound designer did the music composition/ production.
Descriptions of why you recorded what you did.
Determine whether the sound has been captured on set or if you need to re-record.
Know what influenced the musical score.

At the post-production phase, the director and the audio designer analyze the pre-production and production work to determine the effectiveness of the sound design. This is done on two parameters; the artistic and the technical. The video production team will also determine whether the sound designers have everything that they need or if there are sounds that need to be created again.

If you’ve got to consider foley, check out these 5 tips to step up your foley game!

Wrap Up

At the end of the day, sound for your film is just as important as the visuals. Most people will tolerate a low-quality visuals, but if they can’t understand what is being said, they will likely turn it off. And as it’s so important, it’s critical to recognize what role sound plays in your film. Likely people want to be pulled in. Even the subtle use of wind noise. Or perhaps, a cool ocean breeze. Take yourself out of your computer chair and into the scene. What kinds of sounds would you imagine would be occurring during this time? Even if the sounds weren’t heard on set, it’s up to you to use your imagination and make the most of your sound potential!

Thanks for reaching our blog post on why you need to hire a sound designer for your film! We are Luma Creative. Are you looking for professional Sound Design for your film? Check out a few of our films. Contact us today!

10 tips for corporate video production

Introduction

Corporate video production is becoming more and more important each year. Video has quickly become one of the main ways consumers get their information and is growing faster by the year. Creating a high-quality corporate video is one of the best ways you can reach your target audience and introduce them to your company. It also allows you to set the tone and atmosphere one can expect when working with your company. Overall, a great video can break the ice with the customer and get them excited to work with your company or purchase your products. With that in mind let’s look at 10 tips for corporate video production.

Have a clear goal or purpose in mind

Of course, the first step is to define a clear purpose for making this video. It could be introducing clients to your business and the people behind it or convincing customers you are a great company to purchase from.

Without a clearly defined goal, you end up making a video about nothing, that won’t convince people of anything. You need to create a north star for your video that all the rest of the work can be centered around.

Keep this goal in mind while you are writing the script, filming, editing, and everything in between. This will ensure you have a cohesive, to-the-point video that accomplishes a clear objective.

Think about your target audience

You can’t make a video for everyone, just like you can’t make a product for everyone. Your video needs to have a clear target audience. Decide on this from the beginning as it will influence all of the rest of your creative decisions.

This will also set the tone and style of the video. A video should look very different if targeted towards young students compared to being targeted to middle age business professionals. Being clear on this from the beginning will help you decide how professional your video should be and how to make it the most relevant to your viewers.

Start with a plan

Before you start filming or writing you need to create a plan for the video. Start with a general list of things you want to cover, as well as the tone, style, and target audience you want to make it for.

Once you have covered the basics, move on to making a storyboard. Layout the most important shots and what they should convey to the audience. This will make it much easier to have an efficient and high-quality recording process once you get started, as well as keep the project on track throughout the entire production process.

Production Value Matters

When making a video to represent your company do not cut corners on production value. A high-quality video shows the audience you are a professional company. Make sure you use high-quality cameras as well as leveraging professional cameramen and video editors if necessary.

The final product should look as if it was made by a professional video studio, not just thrown together in a few days. This is often the first impression you give to your audience so make sure they know you mean business!

Be authentic

You want to come across as authentic, nobody likes a cheesy corporate-looking video. The video should give off the feeling you want customers to get as soon as they enter your building.

This relates to the target audience you want to reach. Maybe you want to make the video casual and laid back, or strictly business professional. Keep this top of mind while recording each shot, and don’t be afraid to do plenty of takes to make sure you get it just right!

Relax and speak as you would to a new customer, that is who you’re making the video for after all.

Use great B-Roll

B-roll is a great way to add high-quality footage to your video, as well as make it seem more natural and professional. Fill some of the gaps in your footage with B roll footage to catch the audience’s eye and keep them engaged. This is also a great time to do a voiceover or place some text and graphics on the screen.

B-roll helps the video avoid being comprised of nothing but people talking to the camera. It makes the video flow better and gives viewers something nice to look at as a break from nonstop talking at the camera.

Put the best 5 seconds first

One of our next tips for corporate video production is to hook the viewer!sThe first 5 seconds of your video are what decides whether the viewer stays for the whole video or clicks away from it. Make sure you grab the attention of the viewer right away. You can do this by saying something hard-hitting or very relatable to your target audience.

Put yourself in their shoes and ask, what would make me watch the rest of this video?

Choose the right length

Choosing the length of your video is incredibly important. Too short and you may not get your point across, too long and you risk boring the viewer. Finding the sweet spot is tricky but critical.

When in doubt, go shorter. The last thing you want is to drag on and leave your viewer bored or wanting to click away. You want most of your viewers to watch the full length and be left curious enough to browse through your website or products.

One of our biggest tips for corporate video production is don’t feel like you need to cover every question possible in one video. Leave the nuances for them to find out on their own, cover the general attention-grabbing topics in the video, and don’t overstay your welcome.

Ensure high-quality sound & voice

Nobody will watch a video that sounds bad. Make sure you have high-quality microphones and recording software. The last thing you want is someone turning off your video immediately because the sound is below par.

Make sure you listen back to each recording you make as you are filming to ensure it sounds natural and high quality. Nothing is worse than finishing recording just to realize the audio is awful.

Edit and cut liberally

Learning how to edit your videos is critical to the quality of your final product. Not every part you record can be amazing, that is just the nature of creative work. Don’t let it get you down. Instead, you need to be willing to cut out any parts that aren’t high quality.

It is far better to have a shorter video of nothing but high-quality shots than it is to extend the length of the video to include shots that are just average.

If a shot doesn’t serve the goal you set for the video, or feel relatable to your target audience, it’s likely not worth keeping. Only keep the parts you think are genuinely impressive.

Conclusion

Creating a great corporate video can be challenging. Hopefully, these tips for corporate video production helped you.You need to make a video with high-quality production and a great message that speaks to your target audience. It should also be attention-grabbing and show the overall attitude of your company as a whole. Most importantly, it should impress and intrigue potential customers.

The tips listed in this article should help guide you on your path to a great corporate video. The best way to improve is to work at it consistently. Start planning and shooting your next corporate video now and you will start learning and improving in major ways as you go along.

If you are looking for a professional corporate video production company. Let’s chat!

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