At Luma Creative, pre-production is where planning meets precision. During this phase, your creative vision is translated into a detailed execution plan.
Our team manages logistics, schedules, and equipment to ensure every production runs smoothly. We also handle compliance, permits, and all the behind-the-scenes coordination that keeps production on track.
Based in San Francisco, we approach pre-production with the same creativity and care that drives every stage of our process. Clear communication, thoughtful planning, and attention to detail ensure that shoot days run smoothly and efficiently. With everything prepared and every contingency considered, you can step into production knowing that your project is set up for success.
Pre-Production Made Simple
We’ve supported everything from fast-moving tech startups to healthcare demonstrations by adapting our planning process to each client’s unique goals.
Every successful video begins with careful planning. At Luma Creative, our pre-production process ensures your project is organized, prepared, and ready for a smooth shoot. From coordinating schedules and securing locations to managing logistics and compliance, we handle the details so production can run without a hitch.
Our pre-production services include:
Casting and Talent Selection
In casting and talent selection, auditions, casting calls, and contract coordination ensure professional acting is secured to bring your story to life. Every performer is chosen to match the project’s needs and enhance the narrative.
Location Scouting
Location scouting identifies the perfect settings in San Francisco and the Bay Area to match your project vision. We manage all logistics to ensure each location is ready for filming, from access and permits to setup considerations.
Filming Permits and Insurance
Filming permits and insurance are handled in full to comply with local regulations and protect your production. This allows the team to focus on creativity and efficiency without any legal concerns.
Set Design and Props
Set design and props create the visual world of your video. Custom sets and carefully selected props support the story, reinforce style, and ensure every scene looks intentional and polished.
Costume and Wardrobe
Costume design and wardrobe are coordinated to reflect brand identity and production design standards. Every outfit is chosen to enhance character, mood, and overall visual consistency.
Vendor and Film Crew Coordination
Vendor and film crew coordination keeps production running smoothly. We organize all crew members, manage schedules, and ensure clear communication so everyone is aligned on production day.
Equipment Rentals
Equipment rentals provide professional cameras, lighting, sound, and specialty gear as needed to support cinematic-quality production. Every tool is sourced to ensure the technical quality matches the creative vision.
The luma creative difference
Recently, a client came to us with a shoot just a couple of days away. They needed a location, a full film crew, and same-day editing deliverables. Our team quickly coordinated every detail and made it happen, demonstrating the kind of local expertise and hands-on support we bring to every video production project in the Bay Area.
Benefits of local knowledge
Knowledge of City Permitting
Our understanding municipal regulations ensures compliance and prevents delays during shoots. Luma can help you acquire the proper film permit for your project.
Familiarity with Urban Locations
Access to iconic cityscapes and unique hidden venues provides visually compelling settings while anticipating logistical challenges such as traffic, access, and restrictions.
Established Vendor and Crew Networks
Our connections with local suppliers, production crews, and equipment providers enable smoother coordination and faster problem-solving.
Efficient Project Management
Our local experience supports on-time delivery and adherence to budget constraints, keeping your production on track.
Operational Reliability
Minimizes production risks and maximizes the value of your project investment.
Enhanced Creative Outcomes
Teams can focus on capturing high-quality visuals and storytelling without logistical distractions.
Trusted Across Industries
Every project has its own rhythm, and our process is designed to adapt. Whether it’s a fast-paced tech launch, a detailed healthcare demonstration, or an educational series, we tailor our planning to fit the unique needs of each client. This flexibility ensures that every shoot runs smoothly and stays on schedule, no matter the industry.
Connecting Every Stage
Pre-production sets the tone for your entire project. Our services link each stage of production, from planning and script development to casting, location scouting, and post-production. By connecting every step, we help your vision flow smoothly from concept to final cut while keeping the project organized and on schedule.