At Luma Creative, pre-production is where planning meets precision. During this phase, your creative vision is translated into a detailed execution plan.
Our team manages logistics, schedules, and equipment to ensure every production runs smoothly. We also handle compliance, permits, and all the behind-the-scenes coordination that keeps production on track.
Based in San Francisco, we approach pre-production with the same creativity and care that drives every stage of our process. Clear communication, thoughtful planning, and attention to detail ensure that shoot days run smoothly and efficiently. With everything prepared and every contingency considered, you can step into production knowing that your project is set up for success.
Pre-Production Made Simple
We’ve supported everything from fast-moving tech startups to healthcare demonstrations by adapting our planning process to each client’s unique goals.
Every successful video begins with careful planning. At Luma Creative, our pre-production process ensures your project is organized, prepared, and ready for a smooth shoot. From coordinating schedules and securing locations to managing logistics and compliance, we handle the details so production can run without a hitch.
Our pre-production services include:
Auditions, casting calls, and contract coordination secure professional talent suited to the project.
Location Scouting
San Francisco and Bay Area locations are identified to match the project vision, with logistics managed to ensure readiness for filming.
Filming Permits and Insurance
All required permits and insurance are obtained to comply with local regulations and protect production activities.
Set Design and Props
Custom sets and props are developed to support visual style and narrative requirements.
Costume and Wardrobe
Wardrobe is coordinated to reflect brand identity and production design standards.
Vendor and Film Crew Coordination
All vendors and crew members are organized, with scheduling and communication managed to ensure alignment on production day.
Equipment Rentals
Professional cameras, lighting, sound, and specialty equipment are sourced as required to support cinematic-quality production.
The luma creative difference
Recently, a client came to us with a shoot just a couple of days away. They needed a location, a full film crew, and same-day editing deliverables. Our team quickly coordinated every detail and made it happen, demonstrating the kind of local expertise and hands-on support we bring to every video production project in the Bay Area.
Benefits of local knowledge
Knowledge of City Permitting
Our understanding municipal regulations ensures compliance and prevents delays during shoots. Luma can help you acquire the proper film permit for your project.
Familiarity with Urban Locations
Access to iconic cityscapes and unique hidden venues provides visually compelling settings while anticipating logistical challenges such as traffic, access, and restrictions.
Established Vendor and Crew Networks
Our connections with local suppliers, production crews, and equipment providers enable smoother coordination and faster problem-solving.
Efficient Project Management
Our local experience supports on-time delivery and adherence to budget constraints, keeping your production on track.
Operational Reliability
Minimizes production risks and maximizes the value of your project investment.
Enhanced Creative Outcomes
Teams can focus on capturing high-quality visuals and storytelling without logistical distractions.
Trusted Across Industries
Every project has its own rhythm, and our process is designed to adapt. Whether it’s a fast-paced tech launch, a detailed healthcare demonstration, or an educational series, we tailor our planning to fit the unique needs of each client. This flexibility ensures that every shoot runs smoothly and stays on schedule, no matter the industry.
Our pre-production expertise supports a wide range of sectors:
Corporate Events
Efficient planning for interviews, panels, and presentations ensures your event runs smoothly and looks professional.
Tech and Startups
Organized preparation for product launches, investor presentations, and marketing videos keeps your team on schedule and on message.
Healthcare and Biotech
Accurate planning for patient education, demonstrations, and training videos helps maintain compliance and clarity.
Education and Training Videos
Clear organization for instructional and educational content ensures your message is communicated effectively.
Nonprofit Campaigns
Structured planning maximizes impact and audience engagement for fundraising and awareness initiatives.
Connecting Every Stage
Pre-production sets the tone for your entire project. Our services link each stage of production, from planning and script development to casting, location scouting, and post-production. By connecting every step, we help your vision flow smoothly from concept to final cut while keeping the project organized and on schedule.