The Ultimate Guide to On-Set Etiquette for Video Production

Outside of Hollywood or other major film production hubs, many production companies’ projects fall under the corporate video production category. The San Francisco Bay Area, where Luma Creative is located, is home to many companies in tech, consumer goods, and real estate that have video production needs in today’s digital age. These companies aren’t looking to put out next summer’s blockbuster. Instead, they seek informational and professional videos to educate their customers, train their employees, or secure the next round of investing. We use the ultimate guide to on-set etiquette for video production in a corporate setting to foster the client’s vision in a professional way that has them calling Luma Creative for all future projects.

Creating these videos isn’t much different from a technical standpoint than making feature films. However, you trade the glitz, glamor, and large budgets for real people, clean looks, and fewer resources. The way we use on-set etiquette in a corporate setting for our San Francisco production company has many similarities to a film set. However, there is a slightly different approach. Without further ado, here’s our ultimate guide to on-set etiquette for video production

Be on Time

First, punctuality is crucial. Time is money, and arriving late wastes precious time and leaves a poor impression on the client. Timely arrival to set allows you to familiarize yourself and tackle any obstacles you may face in a corporate setting. These spaces are not always conducive to video production. Without the sense of being rushed, the frantic energy stays at the door, showing the client they’re in good hands.

Be Respectful

Respecting everyone on set goes a long way in conducting a successful shoot. Basic manners, such as introducing yourself and learning the names of everyone involved—from the client side to the production side—break the ice and create a friendly atmosphere. You will work closely with these people throughout the production, so maintaining a friendly and respectful demeanor helps avoid tension. Being polite and well-mannered, even when things get stressful, leaves a positive impression for future collaborations.

Conduct On-Set

When cameras are rolling and mics are hot, staying silent and still is crucial. Footsteps or a crunching water bottle can and will ruin the perfect take. Avoid any unnecessary conversations or movements during takes. If you need to navigate the set (ideally not during a take), be cautious not to cross in front of the camera, as it can disrupt a shot. Be careful not to touch or move any equipment or props unless you’ve been explicitly instructed. Respecting these guidelines helps maintain focus and ensures that the shoot runs smoothly, minimizing disruptions and keeping everything on track. Your attention to these details contributes to a professional and efficient production environment.

Cultural Awareness

Every company has its own unique culture, and tuning into that can be the key to a successful shoot. Beyond just using respectful and appropriate language, really understanding and honoring the company’s values, communication style, and work environment is crucial. This awareness not only helps build a strong working relationship but also ensures that the final product aligns perfectly with their brand identity. Just like being respectful, being culturally aware helps keep things running smoothly and ensures your work hits the mark.

Dress Appropriately

Unless told otherwise, all black and closed-toe shoes are the golden standard for set attire. You might think Birkenstocks and a patterned button-up shirt are a good way to showcase your relaxed personality. Instead, opt for black attire with supportive footwear. As you know, standing for hours on end is an inevitable part of life on set. You can demonstrate your cool and relaxed personality through your calm demeanor and respectful behavior.

Be Patient

When on-set in a corporate setting, you’re likely to encounter people with little to no on-set experience. Clients may be using production services for the first time and have expectations outside what is possible. Your job is to be patient and walk them through the process, particularly when challenges arise. For example, when conducting an interview, you may need to guide someone through their first time as an interviewee on camera. Speaking on camera is a skill that takes practice and can make people nervous, so be patient and help them feel comfortable to produce a quality product.

Use Discretion

Corporate videos often include sensitive information, and it’s your responsibility to use discretion. In order to maintain the client’s trust and protect your reputation, avoid sharing any details about the project on social media or discussing it with anyone not directly involved. You don’t want to damage your image despite how interesting your followers may find what you’re working on. A strong reputation and client trust are crucial. Refrain from taking unnecessary pictures and focus on the job.

Safety First

Video production involves hazardous equipment. On-set etiquette in a corporate setting requires strict adherence to safety protocols, where it is essential to avoid accidents and maintain professionalism. Heavy lights, expensive cameras, and delicate microphones connected by cables can cause accidents if not properly secured. In the image to the right, you can see how quickly the room can fill up with equipment. A Rube Goldberg reaction started by a pulled cable will bring the production to a dangerous and embarrassing halt. Be mindful of your surroundings and communicate about potential hazards. For example, using lingo like “Points!” when carrying items signals people to clear the way. Preventing injuries on set is crucial to keeping the production smooth and safe. An injury on set is nearly always preventable and a surefire way to bring spirits down and drive costs up.

Understand The Hierarchy

On a typical film set, crew members report to their department heads. For example, an assistant in the art department reports to the production designer, who in turn reports to the director. Directors oversee all departments to ensure their vision is executed effectively. Understand the chain-of-command and go to the appropriate person with your questions or concerns. In a corporate setting, hierarchies are often condensed due to the smaller scale of projects, but they still exist. The key difference between an artistic film and a corporate video project is the addition of the client. Ultimately, the client’s satisfaction is top priority. While they pay for your expertise, you may need to balance your creative vision with their expectations, ensuring the final product meets both your aesthetic standards and their requirements.

Be Proactive

Keep your finger on the pulse! Anticipating the needs of the production and the client by staying one step ahead is key to a smooth operation. Whether it’s having backup equipment ready, addressing potential issues before they snowball, or offering creative solutions, proactive behavior ensures everything stays on track and highlights your professionalism. Staying proactive helps prevent disruptions and keeps the production running like a well-oiled machine.

Never Been On-Set?

In addition to The Ultimate Guide to On-Set Etiquette for Video Production, check out this quick video to understand the basics of how to use on-set etiquette in any setting. Stepping onto a set for your first time, especially as a production assistant or PA, can be intimidating. Anyone with filmmaking aspirations will likely spend time as a production assistant, and everyone starts out green. Having an understanding of what makes a good PA is a great way to be called next time there is a shoot near you.

Conclusion

Operating to the highest standards and using the guide to on-set etiquette for video production in a corporate setting shows clients why they hired the right team to communicate their message. Courtesy and respect leave a lasting impression that can lead to future opportunities and referrals. Remember, video production can be mysterious and intimidating to clients, so maintaining a patient, positive attitude helps lift the curtain. It leaves clients satisfied and ready to bring you on for their next project.

Have corporate video production needs in the San Francisco Bay Area? Reach out today.