Product Video Production
You’ve put hours and hours into perfecting your product. From prototypes to beta testing and final production, you are ready to launch! We’re glad you here! Over the years, we’ve worked with countless brands on product video production to help launch their product in a way that not only connects with viewers but converts them!
We begin by getting to know the brand and what makes them unique. After that, we typically get to know the product and what sets it apart from the competitors. What are the key features we are going to highlight? What are the key demographics we are marketing to? After developing potential storylines, we settle on which will resonate best with your target audience and get to work! Custom product video production should be polished and professional, just like the rest of your brand. We’ll integrate seamlessly to make sure everything from the type and graphics are on brand and something that will set you apart!
Product Videography Case Studies
Sitpack
Sitpack came to us looking for help to launch their Campster chair. A chair that puts a spin on the traditional camping chair. They had a wide group of target customers, so we came up with a storyline for a product video that tied them all together!
Eyeque
Eyeque was ready to launch their Vision Check 2. A completely revolutionary way to get your vision checked. Long gone are the days of scheduling appointments, just to get caught up and miss the appointment. We worked with them to develop a narrative contrasting our character’s “old world” with her “new world”. We shot this across one day and were able to deliver less than two weeks from our initial treatment!
We will make your product shine!
How do we get started?
Custom Product Video Process
You may be wondering, “what do we need to provide to make this video a success?” To be honest, not much. We just need to be educated about your product and it’s target audience and we’ll handle the rest. Everything from set design to casting will be handled by our top notch video production team. While the video is ultimately about seeing the product in use, the ways in which we show it, will play a critical role in how viewers interpret not only the product, but the brand as a whole. How long will it take to make the product video will depend on a few factors. Is the product ready to shoot? Will we shoot in San Francisco or somewhere else? Is the shoot dependent on specific weather? Most times, it takes us about 2 weeks to concept the idea for our commercials, a few weeks to produce the shoot and then a few weeks to edit. And because we are not only a video production company but an agency as well, we are able to ideate fast and make changes on the fly!
What is product video production?
Product video production is the creation of high-quality videos that showcase a product’s features and benefits to engage customers and boost sales.
How can professional product video production enhance my marketing strategy?
Professional product video production ensures high-quality, compelling videos that effectively communicate your product’s value, thereby enhancing your marketing strategy and increasing customer engagement.
How can custom product video creation help with my product launch?
Custom product video creation tailors content specifically to your product’s features and target audience. This personalized approach can significantly enhance the impact of your product launch, driving awareness and excitement.
How long does it typically take to complete a product video production project?
The timeline for product video production can vary depending on the complexity of the project. We at Luma Creative will provide a clear timeline and keep you informed throughout the process. Our team has produced videos in as little as a week but most videos can take between two to eight weeks from start to finish.
What is included in product launch video services?
Product launch video services typically include concept development, scriptwriting, filming, editing, and post-production. These services are designed to create a compelling video that effectively launches your product to the market.
Looking for custom product video production? Let’s get started!