Turo approached Luma Creative with a clear goal: to create two engaging and informative video series that would educate and empower their hosts. The first series targeted all hosts, providing essential guidance on running a successful Turo business. The second series focused on power users—those looking to scale their operations into a full-fledged business.
Both series needed to be dynamic, visually compelling, and packed with valuable insights while maintaining an authentic, human-centered approach.
Turo Series 2
Turo Series 1
Our Approach
Luma Creative provided full-service video production, from ideation to post-production. We took a strategic and creative approach to ensure the series not only delivered key educational takeaways but also resonated with Turo’s diverse host community.
Series 1: Educating All Turo Hosts
For the first series, we executed a comprehensive production across multiple San Francisco Bay Area locations. Our team handled:
- Creative Development – Collaborating with Turo to shape compelling narratives for each episode.
- Talent Sourcing – Identifying real Turo hosts who could serve as engaging and authentic on-screen talent.
- Location Scouting – Finding visually interesting and relevant settings to complement the stories.
- Production & Direction – Assembling a top-tier crew and executing a seamless multi-day shoot.
- Animation & Post-Production – Enhancing the final edits with clear, engaging motion graphics to reinforce key concepts.
Series 2: Power Hosts on the Road
The second series expanded in scope, taking us across four major cities: Austin, New Orleans, Vancouver, and Maui. This elevated production required careful logistical planning and adaptability, as we:
- Coordinated multi-city shoots with a combination of local and traveling crew to maximize efficiency.
- Maintained a consistent creative vision while adapting to different locations and host stories.
- Delivered high-end cinematography, lighting, and direction to make each video visually striking.
- Applied our expertise in post-production and animation to create a cohesive and informative experience for viewers.
The Result
Through these two series, we crafted 12 engaging educational videos that helped Turo hosts at all levels build and scale their businesses. The content seamlessly blended real-life storytelling with strategic messaging, making complex concepts feel accessible and actionable.
Beyond delivering polished, professional videos, this project showcased Luma Creative’s ability to handle high-level creative production at scale and across multiple locations, including international travel. We brought together authenticity, storytelling, and strategic communication to create a series that not only educated but inspired.
Why Luma Creative?
This collaboration with Turo exemplifies our ability to:
✔️ Turn complex educational content into compelling video narratives
✔️ Manage multi-location productions with efficiency and excellence
✔️ Source, direct, and produce high-quality content featuring real people
✔️ Deliver creative storytelling that aligns with brand objectives
Whether you need a localized production or a full-scale, multi-city shoot, Luma Creative is ready to take your brand’s content to the next level.