The Reach Foundation approached us with a mission to highlight the transformative impact of their mentorship and funding programs for low-income students. For this inspiring project, we were brought on to handle story development, production, and post-production. Our team conducted interviews with over 12 students and mentors to uncover the most powerful narratives to maximize emotional impact. Over three days of filming, we captured multiple compelling stories, delivering a polished final video through editing, color correction, and sound sweetening. The result? A video that helped raise over $1 million to support the Reach Foundation’s life-changing work.
Client Overview
The Reach Foundation is a nonprofit dedicated to mentoring and funding low-income students from high school through to earning a 4-year degree. By enlisting corporations, employees, and community members, the foundation builds a supportive ecosystem for student success.
Our Role
To support their mission, we provided end-to-end creative services, helping the Reach Foundation craft a compelling story that resonated with their audience. We knew this film would be shown in a fundraising setting as well as on their website and social channels. Therefore, it needed to be short while still leaving a lasting impact.
The Challenge
The Foundation wanted to showcase the transformative power of their program through storytelling. Our goal was to find and capture stories that would highlight the program’s impact and inspire significant financial support. Their team had not created video content before so we felt it was important to guide their decisions during the pre-production process. This meant we were able to come alongside them and truly help shape the direction this piece went.
Our Process
- Story Development:
We interviewed over 12 students and their mentors in-depth to uncover the most powerful narratives. After thorough exploration, we identified one student’s story that would resonate most deeply with viewers and create the greatest emotional impact. - Production:
Over three days of filming, we captured three stories, including the featured student. By prioritizing authenticity and emotion, we ensured the content reflected the true spirit of the Foundation’s mission. - Post-Production:
In the editing process, we refined the footage with:- Precision editing to craft a clear, engaging narrative.
- Color correction to ensure a polished, professional look.
- Sound-sweetening to enhance clarity and emotional resonance.
The Outcome
The resulting video was not only a heartfelt representation of the Reach Foundation’s mission but also a powerful fundraising tool. Featured on their website and at events, this video contributed to raising over $1 million to further the Foundation’s life-changing work. This type of project not only makes an impact on the organization but reminds us why we do what we do!
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