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Video Production for Marketing Campaigns in San Francisco

Luma Creative is a video production company that works with marketing teams to produce videos designed for real campaigns-not just brand statements.

We focus on creating high-quality video content that fits how it will actually be used: on sales pages, in paid social, across product launches, internal communications, and live events.

Based in San Francisco, we partner with marketing teams who already understand their goals and need a production partner that can execute clearly, efficiently, and at scale.

Built for where your videos get used

Times Square filled with marketing advertisements and digital displays.

Our team produces marketing videos designed for how and where they are actually used. Each piece of content is created with a clear purpose, platform, and audience in mind so it fits seamlessly into your broader marketing efforts.

Sales Pages

Product and service videos built to live on landing pages and websites, helping explain value quickly, build trust, and support conversion.

LinkedIn Ads

Professional, performance-minded video content tailored for LinkedIn feeds and paid placements, optimized for clarity, pacing, and message retention.

Product Launches

Launch videos that introduce new products or features with clarity and momentum, designed to support go-to-market campaigns across multiple channels.

Internal Comms

Clear, engaging videos for internal announcements, leadership messages, training, and change communications that keep teams informed and aligned.

Event Screens

High-impact video content for conferences, trade shows, and live events, including openers, loops, and stage visuals built for large-format displays.

How We Support Marketing Teams With Video

We work alongside marketing teams to produce video content that fits real campaigns, real timelines, and real distribution plans. Our process is built to support performance without overcomplicating things.

Discovery Built Around Marketing Goals

We start by understanding what you need the video to do. That means clarifying campaign objectives, target audiences, and where the video will live, not abstract strategy sessions or media planning.

Digital billboards displaying marketing campaigns in an urban setting.

Creative Shaped by Distribution

Every creative decision is informed by how the video will be used. We design messaging, pacing, and formats based on platforms, placements, and audience behavior from the start.

Production Optimized for Cutdowns

We plan shoots with flexibility in mind, capturing footage that supports multiple versions. This allows us to deliver cutdowns and variations that stay on-message across channels without reshoots. A typical engagement might include a primary hero video supported by 6-12 cutdowns formatted for LinkedIn ads, sales enablement, internal rollout, and campaign extensions.

Delivery Structured for Campaigns

Final assets are organized, labeled, and delivered to plug directly into your campaigns. You get the right formats, lengths, and specs to launch efficiently and stay consistent across touchpoints.

Experience Across Industries and Marketing Teams

Our services are adaptable to a variety of sectors that call the San Francisco Bay Area home:

  • Corporate Communications

    Promote internal or external company updates, brand stories, and executive messaging.

  • Tech and Startups

    Drive product awareness, launch campaigns, and investor engagement through targeted video marketing.

  • Healthcare and Biotech

    Reach patients, professionals, or partners with compliant, educational, and promotional video campaigns.

  • Education and Nonprofits

    Support fundraising, awareness, and instructional initiatives with well-targeted video campaigns.

Production Services Built for Campaign Execution

Marketing integrates seamlessly with the broader video production workflow:

When should marketing teams bring in video production?

Marketing teams should involve video production early in campaign planning, ideally once goals, channels, and timelines are defined. Bringing us in early allows creative, production, and deliverables to be shaped around how the video will actually be used, which saves time, avoids rework, and leads to stronger performance across platforms.

What does a marketing-focused video production project cost?

Costs depend on scope, complexity, and how many deliverables are needed for the campaign. Most marketing-focused projects are structured to support multiple cutdowns and placements, which can be more efficient than producing one-off videos. We provide clear estimates based on production needs and campaign usage, not vague retainers or ad spend.

How are deliverables structured for campaigns?

Deliverables are planned around real distribution needs. We typically provide a primary video along with multiple cutdowns, aspect ratios, and durations tailored for different platforms. Assets are clearly labeled and organized so they can be deployed quickly across campaigns without additional editing.

Do you help with distribution or media buying?

Our role is to produce video assets that are ready for distribution and aligned with your campaign plan. We work closely with in-house teams or agencies to ensure the content fits platform requirements and performs as intended.

What makes your approach different from a traditional video production company?

We focus on how videos will be used before production begins. That means planning for cutdowns, formats, and messaging from the start, rather than delivering a single finished video and leaving the rest to chance. The result is video content that fits seamlessly into marketing campaigns and delivers more long-term value.

Start Your Project

Luma Creative provides professional video marketing services in San Francisco, helping clients reach the right audience and maximize the impact of their videos. Contact the team today to discuss how marketing can amplify your video projects.

Contact us today!