10 tips for corporate video production

Introduction

Corporate video production is becoming more and more important each year. Video has quickly become one of the main ways consumers get their information and is growing faster by the year. Creating a high-quality corporate video is one of the best ways you can reach your target audience and introduce them to your company. It also allows you to set the tone and atmosphere one can expect when working with your company. Overall, a great video can break the ice with the customer and get them excited to work with your company or purchase your products. With that in mind let’s look at 10 tips for corporate video production.

Have a clear goal or purpose in mind

Of course, the first step is to define a clear purpose for making this video. It could be introducing clients to your business and the people behind it or convincing customers you are a great company to purchase from.

Without a clearly defined goal, you end up making a video about nothing, that won’t convince people of anything. You need to create a north star for your video that all the rest of the work can be centered around.

Keep this goal in mind while you are writing the script, filming, editing, and everything in between. This will ensure you have a cohesive, to-the-point video that accomplishes a clear objective.

Think about your target audience

You can’t make a video for everyone, just like you can’t make a product for everyone. Your video needs to have a clear target audience. Decide on this from the beginning as it will influence all of the rest of your creative decisions.

This will also set the tone and style of the video. A video should look very different if targeted towards young students compared to being targeted to middle age business professionals. Being clear on this from the beginning will help you decide how professional your video should be and how to make it the most relevant to your viewers.

Start with a plan

Before you start filming or writing you need to create a plan for the video. Start with a general list of things you want to cover, as well as the tone, style, and target audience you want to make it for.

Once you have covered the basics, move on to making a storyboard. Layout the most important shots and what they should convey to the audience. This will make it much easier to have an efficient and high-quality recording process once you get started, as well as keep the project on track throughout the entire production process.

Production Value Matters

When making a video to represent your company do not cut corners on production value. A high-quality video shows the audience you are a professional company. Make sure you use high-quality cameras as well as leveraging professional cameramen and video editors if necessary.

The final product should look as if it was made by a professional video studio, not just thrown together in a few days. This is often the first impression you give to your audience so make sure they know you mean business!

Be authentic

You want to come across as authentic, nobody likes a cheesy corporate-looking video. The video should give off the feeling you want customers to get as soon as they enter your building.

This relates to the target audience you want to reach. Maybe you want to make the video casual and laid back, or strictly business professional. Keep this top of mind while recording each shot, and don’t be afraid to do plenty of takes to make sure you get it just right!

Relax and speak as you would to a new customer, that is who you’re making the video for after all.

Use great B-Roll

B-roll is a great way to add high-quality footage to your video, as well as make it seem more natural and professional. Fill some of the gaps in your footage with B roll footage to catch the audience’s eye and keep them engaged. This is also a great time to do a voiceover or place some text and graphics on the screen.

B-roll helps the video avoid being comprised of nothing but people talking to the camera. It makes the video flow better and gives viewers something nice to look at as a break from nonstop talking at the camera.

Put the best 5 seconds first

One of our next tips for corporate video production is to hook the viewer!sThe first 5 seconds of your video are what decides whether the viewer stays for the whole video or clicks away from it. Make sure you grab the attention of the viewer right away. You can do this by saying something hard-hitting or very relatable to your target audience.

Put yourself in their shoes and ask, what would make me watch the rest of this video?

Choose the right length

Choosing the length of your video is incredibly important. Too short and you may not get your point across, too long and you risk boring the viewer. Finding the sweet spot is tricky but critical.

When in doubt, go shorter. The last thing you want is to drag on and leave your viewer bored or wanting to click away. You want most of your viewers to watch the full length and be left curious enough to browse through your website or products.

One of our biggest tips for corporate video production is don’t feel like you need to cover every question possible in one video. Leave the nuances for them to find out on their own, cover the general attention-grabbing topics in the video, and don’t overstay your welcome.

Ensure high-quality sound & voice

Nobody will watch a video that sounds bad. Make sure you have high-quality microphones and recording software. The last thing you want is someone turning off your video immediately because the sound is below par.

Make sure you listen back to each recording you make as you are filming to ensure it sounds natural and high quality. Nothing is worse than finishing recording just to realize the audio is awful.

Edit and cut liberally

Learning how to edit your videos is critical to the quality of your final product. Not every part you record can be amazing, that is just the nature of creative work. Don’t let it get you down. Instead, you need to be willing to cut out any parts that aren’t high quality.

It is far better to have a shorter video of nothing but high-quality shots than it is to extend the length of the video to include shots that are just average.

If a shot doesn’t serve the goal you set for the video, or feel relatable to your target audience, it’s likely not worth keeping. Only keep the parts you think are genuinely impressive.

Conclusion

Creating a great corporate video can be challenging. Hopefully, these tips for corporate video production helped you.You need to make a video with high-quality production and a great message that speaks to your target audience. It should also be attention-grabbing and show the overall attitude of your company as a whole. Most importantly, it should impress and intrigue potential customers.

The tips listed in this article should help guide you on your path to a great corporate video. The best way to improve is to work at it consistently. Start planning and shooting your next corporate video now and you will start learning and improving in major ways as you go along.

If you are looking for a professional corporate video production company. Let’s chat!