Top Digital Marketing Trends 2021
As the global pandemic has continued into 2021, it’s obvious that business won’t be back to usual any time soon. And because of that, there are several changes in the digital marketing world that will continue to evolve. Or in some cases, even stay the same. Below are the top digital marketing trends for 2021.
According to Forbes, they have several trends that they expect to continue into 2021.
A continuation of Digital Events
As we saw quickly life could be turned upside down it was also obvious that the basic infrastructure was in place pre-pandemic to be able to go live with ease. Thees virtual events have saved businesses a lot of money with event production which has been able to be swiftly converted into creating polished live productions. Not only do these virtual events mean they can likely have more attendees, but for global events, you don’t have to deal with visa issues, travel delays or other potential problems with having global attendees!
Social Media will become a top channel for consumer purchases
Let’s face it, when we all saw that Instagram moved their explore page to bring in a shopping page, we knew things were changing. Not only that, but due to the pandemic, people weren’t able to see products as easily in person. As a result of that, social media has become paramount in helping consumers make purchasing decisions. This channel has become a priority for 2021 not only for discovery as it was previously, but now its the final part of the consumers journey towards getting that new product they’ve been eyeing all day! Brands will need to continue to adapt to be sure they are putting sufficient resources into short social videos or photography.
Virtual events are here to stay
As much as networking and free food are a beneficial part of in person events, it’s obvious that for many sectors, virtual events are here to stay. It may be a awhile before things get back to normal!
Interaction with virtual events
Although we often are asked to prerecord videos for live events, it’s been shown that having live engagement with your audience can significantly boost your audiences satisfaction. Just being heard and respected can go a long ways when trying to woo the consumer! “This is what attendees are looking for, something that can substitute, even in part, for a live event.”
Those are your Top Digital Marketing Trends for 2021
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