Our work on this Rivian spec commercial showcased the power and versatility of Rivian vehicles while emphasizing their connection to adventure, sustainability, and cutting-edge technology. This ambitious project, completed over two days, spanned outdoor shoots in Lower Lake and Calistoga, California, as well as interior shoost at a house location and a local school. Despite challenging conditions, our talented crew of 30+ delivered a polished and compelling final product that went on to win the Musicbed Challenge for Best Video.
Creative Development
From the outset, our goal was to create a narrative that highlighted Rivian’s innovative design and commitment to exploration.
- Scripting and Storyboarding:
Our creative team crafted a 90-second script balancing the rugged, adventurous spirit of Rivian with its cutting-edge technology and eco-friendly ethos. Detailed storyboards ensured every frame contributed to the overarching story and visual impact. - Pre-Production:
We worked closely with production designers and casting directors to source the perfect talent, settings, and props, creating a relatable yet aspirational tone aligned with Rivian’s brand identity.
Production
Filming spanned multiple locations to capture a dynamic range of visuals that underscored Rivian’s versatility and spirit of adventure.
- Outdoor Locations:
The rugged terrain of Lower Lake and Calistoga provided breathtaking backdrops. With temperatures exceeding 100°F our crew perservered maintaining peak performance under extreme conditions. - Indoor Locations:
Interior scenes were shot in a school to add a relatable, family-oriented aspect, juxtaposing the adventurous outdoor visuals. Our team produced a chunk of the video at a local school! - Action Shots/ Drone Team:
Using an armed car driven by a professional stunt driver, we captured exhilarating action shots that showcased Rivian’s power and maneuverability. A skilled drone team added dynamic aerial perspectives, offering a fresh and cinematic view of the vehicle in motion.
Post-Production
The editing and post-production phase was pivotal in transforming the raw footage into a cohesive and compelling narrative.
- Editing and Color Grading:
High-end cinematography served as the foundation for seamless editing, while vibrant color grading emphasized Rivian’s sleek design and the natural beauty of the California landscapes.
Recognition and Impact
The Rivian spec commercial was not just a creative and technical achievement but also an industry standout.
- Musicbed Challenge Winner:
The project was recognized as the Best Video in the Musicbed Challenge, a prestigious accolade that celebrated its exceptional storytelling, and cinematography. - Deliverables:
The final deliverables included a 90-second video showcasing Rivian’s vehicles as the ultimate companion for adventure, family, and sustainable living.
This project demonstrated our ability to blend storytelling, technical precision, and creative vision to craft a visually stunning and emotionally engaging commercial. From its inception to its award-winning completion, the Rivian spec shoot highlighted our team’s commitment to excellence under challenging conditions, while celebrating Rivian’s bold vision for the future of transportation.
