Impact Biosystems came to us looking for a creative way to help launch their new product: PACT. For this award winning project we were hired for story development, production and post production. For post production they wanted to do a full product explosion so our VFX team worked with their CAD file to make it happen. We shot this project over two days in San Francisco and Boston. For this project we delivered a 60s main version as well as a 30s and a 15s version and photography.
Our work on the Pact project, an innovative smart massager, required an adaptable approach and strategic planning to meet the unique challenges of this ambitious campaign. From coast to coast, we executed a complex production that spanned two cities while maintaining the high standards expected of our team.
Creative Development
We began with comprehensive creative services, developing concepts that would convey the cutting-edge technology and user benefits of Pact in a way that felt both relatable and futuristic. Detailed storyboards and planning sessions helped map out our vision, and our creative team laid the foundation for an engaging and informative video.
Production Across Two Cities
Filming in both Boston and San Francisco posed logistical challenges, but our small and agile crew rose to the occasion.
- Crew and Equipment: We managed to stay nimble, using a tight-knit crew and versatile equipment setups to capture high-quality footage efficiently in both locations.
- Scouting and Logistics: Coordinating locations on opposite coasts required strategic planning and flexibility, ensuring that each setting matched the sleek, modern aesthetic that Pact’s brand demanded.
- Streamlined Execution: Despite the ambitious timeline, our team stayed focused, capturing everything needed while minimizing downtime and maximizing productivity.
VFX and Post-Production
Given the product’s high-tech nature, we provided extensive visual effects work to highlight the feedback mechanism and personalized features of the massager. Our post-production efforts included:
- VFX Integration: Sophisticated animations and overlays that demonstrated how Pact’s technology adapts to user feedback, making the functionality clear and visually compelling.
- Editing and Color Grading: Our editors crafted a cohesive and polished video, enhancing each scene with vibrant and clean color grading to align with Pact’s brand identity.
- Sound Design and Voiceover: We carefully curated the audio, adding dynamic sound effects and a professional voiceover to emphasize the product’s innovative design.
Despite the complexity of shooting in two cities with a small crew and handling an ambitious timeline, our team delivered a final product that successfully captured Pact’s revolutionary technology and engaged potential backers, contributing to a successful crowdfunding campaign and generating buzz in the wellness and tech communities.
30S Version
15S Version
Behind the Scenes
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