Galderma, a global leader in dermatology, wanted to create an authentic and impactful Diversity & Inclusion (D&I) film that showcased real employees—both in and outside the workplace. Rather than a surface-level corporate video, they aimed to highlight genuine stories and demonstrate their commitment to fostering a truly inclusive work environment.
Our Approach
To ensure this video felt real and resonated with both employees and the public, Luma Creative took a deep storytelling approach, capturing personal experiences in a way that felt human, honest, and engaging.
Full-Service Execution
- Story Development: We worked closely with Galderma to craft a meaningful narrative that would highlight diverse employee experiences and workplace culture.
- On-Site Production in Fort Worth, Texas:
- We traveled to Galderma’s headquarters to meet employees, hear their stories, and capture their authentic voices.
- Our team handled both a scout trip and a full production trip, ensuring seamless execution.
- We sourced a skilled local crew, balancing efficiency and high-end production value.
- Post-Production: After filming, we refined the story through careful editing, color grading, and sound design to deliver a polished, emotionally resonant final piece.
Production Details
- Two-day shoot in Fort Worth – Capturing employees at work and in their personal lives.
- Local crew sourcing – Assembling a talented team to support production.
- Multi-phase execution – From scouting to post-production, we guided Galderma through every stage of the process.
The Result
The final video was a genuine, heartfelt representation of Galderma’s commitment to diversity and inclusion. It successfully showcased real people and real stories, reinforcing the company’s mission to build an inclusive workplace culture.
This project was not only a rewarding creative challenge but also an eye-opening experience, allowing us to see firsthand how Galderma was actively fostering positive change in their industry.
Why Luma Creative?
✔️ Authentic Storytelling – We don’t just film; we craft narratives that feel real and impactful.
✔️ Seamless Travel Production – Efficient logistics, local crew sourcing, and expert execution.
✔️ End-to-End Support – From concept to post-production, we handled every stage of the project.
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