EyeQue approached Luma Creative with a challenge: create a compelling and efficient product launch campaign for their latest innovation, VisionCheck 2. They needed a story-driven commercial that clearly communicates the product’s benefits while maintaining a polished, engaging aesthetic within a fast turnaround.
Our Approach
For this project, Luma Creative handled story development, full-scale production, and post-production, ensuring a seamless and impactful execution.
Efficiency & Execution
- One-Day Shoot: We maximized efficiency, capturing all necessary footage—including product demonstrations, lifestyle scenes, and testimonials—in just a single, fast-paced production day.
- Quick Turnaround: Our team delivered the final videos and photography assets within a week, allowing EyeQue to stay on schedule with their launch.
Deliverables
- 90-second main commercial – A high-energy, engaging launch video designed to introduce VisionCheck 2 to consumers.
- 60-second cutdown – A more concise version optimized for various marketing channels.
- High-quality photography – Still images for use in web, print, and digital campaigns.
The Result
By blending clear storytelling, high-end visuals, and strategic execution, we delivered a dynamic, marketing-ready launch campaign that showcased VisionCheck 2’s accessibility, ease of use, and industry-leading technology.
This project highlights Luma Creative’s ability to produce high-quality, results-driven content on tight timelines—helping brands like EyeQue make a strong impact with their product launches.