The team behind California Forever—a bold vision to create a new, forward-thinking community in Solano County—needed a powerful video strategy to communicate their mission, engage the public, and address concerns. Initially, Luma Creative was brought in to produce town hall recap videos, but our role quickly expanded into full-service creative development, making us a key partner in shaping their campaign’s messaging. Below are a few of our favorite videos from the campaign.
Our Approach
This was a massive undertaking, requiring deep storytelling, strategic planning, and intensive production to capture the complexity and ambition of the project.
Expanding Our Role
- Started with event coverage: We produced town hall recap videos, summarizing key takeaways and making them accessible to the public.
- Transitioned into Full Creative Agency Support: As the campaign evolved, we took the lead in developing compelling narratives, refining messaging, and executing high-end video production. With the expertise of our senior creative director and senior copywriter, we elevated their ideas—crafting and presenting countless creative concepts to identify the most impactful storytelling approaches that would resonate with their audience.
- Crafted compelling real-life stories: We worked closely with local residents and stakeholders to turn real stories into persuasive, emotionally engaging narratives.
Production Execution
- 15+ Days of Filming: A large-scale production effort covering multiple locations, interviews, and on-the-ground storytelling.
- Helicopter Aerial Shoot: A standout piece of content, this shoot provided a unique, cinematic view of the proposed development’s distance from the main areas of Solano County—helping to address concerns about its impact on the region visually.
- Countless Revisions & Iterations: Given the sensitive nature of the campaign, we worked through multiple feedback loops and refinements to ensure every video resonated with the right audience.
The Result
Our videos were critical in educating the public, building awareness, and managing messaging around one of California’s most ambitious urban planning projects. Despite the high-pressure nature of the campaign, we successfully delivered engaging, high-quality content that helped shape the conversation around the East Solano Plan.
This project pushed our team to new levels of strategic storytelling, creative execution, and large-scale campaign production—reinforcing Luma Creative’s ability to navigate complex projects with precision, adaptability, and high-end production value.
Why Luma Creative?
✔️ Full-service creative execution – From live events to high-concept storytelling, we handled everything.
✔️ Deep narrative development – We turned real stories into persuasive, impactful content.
✔️ Large-scale, multi-day production – High-end filming, aerial cinematography, and extensive post-production.
✔️ Strategic campaign support – Not just video, but messaging, creative direction, and ongoing content strategy.