Industry: Property Management & Real Estate
Services Provided: Concept Development, Creative Direction, Casting, Production, Post-Production
Challenge
Sequoia, a leading property management company offering high-quality apartments across the Bay Area and nationwide, wanted to create a compelling video campaign that showcased the lifestyle, convenience, and community experience of their properties. They needed a production partner who could take their vision from concept to final delivery—executing every step with creativity and precision.
Our Approach
Luma Creative provided a full-service production experience, from early ideation to final edits. We collaborated with the Sequoia team to develop multiple creative concepts, refining ideas into fully realized treatments and storyboards that aligned with their brand messaging.
We handled the entire production process, including casting, location planning, and a seamless shoot that brought Sequoia’s vision to life. Our goal was to highlight the modern amenities, welcoming communities, and aspirational living experiences that set Sequoia apart.
In post-production, we ensured a polished final product with engaging visuals, clean editing, and brand-aligned storytelling—delivering multiple high-quality assets tailored for digital platforms.
Results
Sequoia walked away with a suite of premium video content that effectively communicates the warmth and appeal of its properties. The videos have been utilized across marketing channels, helping them attract new residents and reinforce their brand’s reputation for exceptional living spaces.
Key Highlights:
✅ Concept development with multiple creative approaches
✅ Full production services, including casting and logistics
✅ High-quality final deliverables optimized for digital marketing
At Luma Creative, we don’t just shoot videos—we craft stories that connect with audiences. Let’s bring your brand to life with engaging, high-impact visuals.